When queried about the personalized perks they would be willing to exchange their personal information for, 22 percent of responding U.S. consumers mentioned a product specifically designed for them, tailored to their exact preferences in terms of type, color, or style. Furthermore, 21 percent indicated their willingness to exchange personal data for an expedited and highly targeted search experience that aligns precisely with their needs.
Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CI&T. (April 24, 2023). Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/
CI&T. "Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023." Chart. April 24, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/
CI&T. (2023). Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/
CI&T. "Personalized Perks in Exchange for Which Consumers Would Be Willing to Share Their Personal Information in The United States in 2023." Statista, Statista Inc., 24 Apr 2023, https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/
CI&T, Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023 Statista, https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/ (last visited October 31, 2024)
Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023 [Graph], CI&T, April 24, 2023. [Online]. Available: https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/
