Artificial intelligence (AI) has endless potential to enhance personalization in the online shopping experience. However, a 2023 survey carried out in twelve countries around the globe indicated that not all consumers are comfortable with this type of AI use. Some 43 percent of Baby Boomers did not wish for AI personalization of their customer journey. In turn, only 15 percent of French Gen Z shoppers had the same opinion.
Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Comarketing-News. (May 4, 2023). Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/
Comarketing-News. "Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation." Chart. May 4, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/
Comarketing-News. (2023). Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/
Comarketing-News. "Share of Online Shoppers Not Comfortable with Artificial Intelligence (Ai) Use for Personalization in 2023, by Generation." Statista, Statista Inc., 4 May 2023, https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/
Comarketing-News, Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation Statista, https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/ (last visited October 31, 2024)
Share of online shoppers not comfortable with artificial intelligence (AI) use for personalization in 2023, by generation [Graph], Comarketing-News, May 4, 2023. [Online]. Available: https://www.statista.com/statistics/1384314/ai-for-e-commerce-personalization-by-generation/