TV viewers accepting of volume of ads during shows on AVOD platforms U.S. 2022
According to a survey conducted viewers of among ad-supported video-on-demand platforms in the United States in November 2022, 61 percent of respondents thought the number of ads served on Paramount+ was reasonable. This was followed by 53 percent of respondents accepting the volume of ads on HBO Max. Conversely, 45 percent of respondents thought the number of ads on live TV (MVPD) was too high.