Italy: distribution of advertising investments in the fashion sector 2017, by channel

Published by
Tugba Sabanoglu,
Mar 2, 2021
This statistic displays the distribution of the advertising investments of the largest Italian companies in the fashion sector in 2018, by channel. According to the figure, 17 percent of the advertising investments in this sector went to SEO, SEM and social media advertising, while 54 percent was spent on traditional advertising.

Distribution of the advertising investments of companies operating the fashion* sector in Italy in 2017, by channel

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Release date

December 2018

Region

Italy

Survey time period

2017

Number of respondents

110 respondents

Special properties

Largest Italian companies in the fashion and luxury sector

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.
Excluding luxury brands.

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