Advertising and marketing to Generation Z in the United States – statistics & facts
Key insights
- Number of Gen Zers living in the U.S.
- 70m
Detailed statistics
U.S. population by generation 2022
- U.S. Gen Zers' mean annual household expenditure
- 48k USD
Detailed statistics
U.S. annual household expenditures 2022, by generation
- Top medium among U.S. Gen Zers
- Social media
Detailed statistics
Media accessed weekly in the U.S. 2022, by generation
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Current statistics on this topic
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Demographic profile
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- Premium Statistic U.S. population by generation 2022
- Premium Statistic U.S. households, by generation 2021
- Premium Statistic U.S. annual household expenditures 2022, by generation
- Premium Statistic Share of 21-year-old's who had completed various major life milestones U.S. 1980-2021
- Basic Statistic U.S. party identification 2022, by generation
- Premium Statistic U.S. worker productivity when working from home vs. office 2022, by generation
- Basic Statistic LGBT identification in the U.S. 2012-2023, by generation
Demographic profile
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U.S. population by generation 2022
U.S. population by generation 2022
Resident population in the United States in 2022, by generation (in millions)
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U.S. households, by generation 2021
U.S. households, by generation 2021
Number of households in the United States in 2021, by generation (in millions)
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U.S. annual household expenditures 2022, by generation
U.S. annual household expenditures 2022, by generation
Mean annual household expenditures in the United States in 2022, by generation (in U.S. dollars)
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Share of 21-year-old's who had completed various major life milestones U.S. 1980-2021
Share of 21-year-old's who had completed various major life milestones U.S. 1980-2021
Share of 21-year-old's who had completed various major life milestones in the United States in 1980 and 2021
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Basic Statistic
U.S. party identification 2022, by generation
U.S. party identification 2022, by generation
Party identification in the United States in 2022, by generation
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U.S. worker productivity when working from home vs. office 2022, by generation
U.S. worker productivity when working from home vs. office 2022, by generation
Workers who say they are just as productive working virtually as when in the office in the United States in 2022, by generation
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Basic Statistic
LGBT identification in the U.S. 2012-2023, by generation
LGBT identification in the U.S. 2012-2023, by generation
Share of respondents who identified as lesbian, gay, bisexual or transgender in the United States from 2012 to 2023, by generation
Media consumption
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- Basic Statistic Media accessed weekly in the U.S. 2022, by generation
- Premium Statistic Top channels for learning about new products in the U.S. 2023, by generation
- Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
- Premium Statistic Breakdown of linear TV and CTV time spent in the U.S. 2022, by generation
- Premium Statistic Adults without a cable subscription in the U.S. 2022, by generation
- Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
- Premium Statistic Commercial types resonating the most with Gen Zers in the U.S. 2023
- Premium Statistic Top actions consumers took upon receiving direct mail in the U.S. 2023, by age group
Media consumption
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Basic Statistic
Media accessed weekly in the U.S. 2022, by generation
Media accessed weekly in the U.S. 2022, by generation
Weekly media consumption in the United States in 2022, by generation
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Top channels for learning about new products in the U.S. 2023, by generation
Top channels for learning about new products in the U.S. 2023, by generation
Leading channels for learning about new products among adults in the United States as of July 2023, by generation
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Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
Media where adult members of Generation Z were the most receptive to advertisements in the United States as of February 2023
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Breakdown of linear TV and CTV time spent in the U.S. 2022, by generation
Breakdown of linear TV and CTV time spent in the U.S. 2022, by generation
Distribution of time spent consuming linear TV and connected TV in the United States in 2022, by generation
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Adults without a cable subscription in the U.S. 2022, by generation
Adults without a cable subscription in the U.S. 2022, by generation
Share of adults without a cable subscription in the United States in 2022, by generation
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Most influential video ad types according to Gen Zers in the U.S. 2023
Most influential video ad types according to Gen Zers in the U.S. 2023
Video ad types adult members of Generation Z believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
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Commercial types resonating the most with Gen Zers in the U.S. 2023
Commercial types resonating the most with Gen Zers in the U.S. 2023
TV commercial types resonating the most with adult members of Generation Z in the United States as of January 2023
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Top actions consumers took upon receiving direct mail in the U.S. 2023, by age group
Top actions consumers took upon receiving direct mail in the U.S. 2023, by age group
Leading actions consumers took upon receiving direct mail in the United States as of July 2023, by age group
Internet usage
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- Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025
- Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
- Premium Statistic U.S. Gen Z: usage of social networks 2022, by frequency
- Premium Statistic U.S. Gen Z leading social apps 2023
- Premium Statistic Most common U.S. users activities via email in 2022, by age group
Internet usage
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Basic Statistic
Gen Z: selected social media platforms in the U.S. 2020-2025
Gen Z: selected social media platforms in the U.S. 2020-2025
Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions)
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Gen Z: main online platforms for product research in the U.S. 2023
Gen Z: main online platforms for product research in the U.S. 2023
Leading online platforms for product research among Generation Z in the United States in 1st quarter 2023
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U.S. Gen Z: usage of social networks 2022, by frequency
U.S. Gen Z: usage of social networks 2022, by frequency
Share of Generation Z adults in the United States who use selected social media platforms in July 2022, by frequency
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U.S. Gen Z leading social apps 2023
U.S. Gen Z leading social apps 2023
Social media app usage among Generation Z in the United States as of January 2023
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Most common U.S. users activities via email in 2022, by age group
Most common U.S. users activities via email in 2022, by age group
Share of online users in the United States who engage with email communications for selected activities as of January 2022, by age group
News consumption
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- Basic Statistic Gen Z news consumption sources in the U.S. 2022, by age group
- Premium Statistic Most used social media for political news Gen Z and millennials in the U.S. 2022
- Basic Statistic Consumption frequency of news from social media in the U.S. 2022, by generation
- Basic Statistic Trust in selected news sources in the U.S. 2022, by generation
News consumption
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Basic Statistic
Gen Z news consumption sources in the U.S. 2022, by age group
Gen Z news consumption sources in the U.S. 2022, by age group
Daily news sources used by Generation Z teens and adults in the United States as of March 2022
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Most used social media for political news Gen Z and millennials in the U.S. 2022
Most used social media for political news Gen Z and millennials in the U.S. 2022
Most used social media platforms to get news about national politics and government among Gen Z and millennials in the United States as of June 2022
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Basic Statistic
Consumption frequency of news from social media in the U.S. 2022, by generation
Consumption frequency of news from social media in the U.S. 2022, by generation
Frequency of using social media as a source of news in the United States as of August 2022, by generation
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Basic Statistic
Trust in selected news sources in the U.S. 2022, by generation
Trust in selected news sources in the U.S. 2022, by generation
Most trusted news sources in the United States as of February 2022, by generation
Attitudes toward advertising & marketing
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- Premium Statistic Best qualities of ads according to adult members of Generation Z in the U.S. 2023
- Premium Statistic Cringiest qualities of ads according to U.S. adult Gen Zers 2023
- Premium Statistic Advertising types Gen Z adults paid the most attention to in the U.S. 2023
- Premium Statistic Favorability of spokespeople similar to consumers in the U.S. 2023, by generation
- Premium Statistic Importance of targeted marketing to Gen Z in the U.S. 2022
- Premium Statistic Gen Z preferred channels to be contacted by brands 2022
- Premium Statistic Acceptable reasons for Gen Z to be contacted by a brand in the U.S. 2022
- Premium Statistic Gen Z :social media activities creating a positive brand perception in the U.S. 2022
- Premium Statistic View of brands as responsible for boosting diversity in the U.S. 2023, by generation
- Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
Attitudes toward advertising & marketing
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Best qualities of ads according to adult members of Generation Z in the U.S. 2023
Best qualities of ads according to adult members of Generation Z in the U.S. 2023
Best qualities of advertisements according to adult members of Generation Z in the United States as of February 2023
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Cringiest qualities of ads according to U.S. adult Gen Zers 2023
Cringiest qualities of ads according to U.S. adult Gen Zers 2023
Cringiest qualities of advertisements according to adult members of Generation Z in the United States as of February 2023
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Advertising types Gen Z adults paid the most attention to in the U.S. 2023
Advertising types Gen Z adults paid the most attention to in the U.S. 2023
Advertising types adult members of Generation Z paid the most attention to in the United States as of January 2023
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Favorability of spokespeople similar to consumers in the U.S. 2023, by generation
Favorability of spokespeople similar to consumers in the U.S. 2023, by generation
Adults' favorability of brands hiring a spokesperson who looked like them in the United States as of April 2023, by generation
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Importance of targeted marketing to Gen Z in the U.S. 2022
Importance of targeted marketing to Gen Z in the U.S. 2022
Share of Generation Z consumers who agreed or disagreed that brands thought they could market to their generation in general vs market to them as an individual in the United States as of May 2022
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Gen Z preferred channels to be contacted by brands 2022
Gen Z preferred channels to be contacted by brands 2022
Leading ways Generation Z consumers preferred to be contacted by brands in the United States as of June 2022
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Acceptable reasons for Gen Z to be contacted by a brand in the U.S. 2022
Acceptable reasons for Gen Z to be contacted by a brand in the U.S. 2022
Reasons for a brand to contact consumers on digital channels that Generation Z consumers found acceptable in the United States as of June 2022
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Gen Z :social media activities creating a positive brand perception in the U.S. 2022
Gen Z :social media activities creating a positive brand perception in the U.S. 2022
Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022
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View of brands as responsible for boosting diversity in the U.S. 2023, by generation
View of brands as responsible for boosting diversity in the U.S. 2023, by generation
Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by generation
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Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation
Brand perception
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- Premium Statistic Net trust in brands among adults in the U.S. in 2023, by generation
- Premium Statistic Share of adults buying a product because of its logo in the U.S. 2023, by generation
- Premium Statistic Connotations of companies referred to as "woke" in the U.S. 2023, by generation
- Premium Statistic Share of adults trusting brands' sustainability claims U.S. 2022, by generation
- Premium Statistic Entertainment brands with highest awareness among women aged 15-25 in the U.S. 2023
- Premium Statistic Favorite entertainment brands among women aged 15-25 in the U.S. 2023
- Premium Statistic Entertainment brands with highest awareness among men aged 15-25 in the U.S. 2023
- Premium Statistic Favorite entertainment brands among men aged 15-25 in the U.S. 2023
Brand perception
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Net trust in brands among adults in the U.S. in 2023, by generation
Net trust in brands among adults in the U.S. in 2023, by generation
Net trust in brands among adults in the United States as of 2023, by generation
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Share of adults buying a product because of its logo in the U.S. 2023, by generation
Share of adults buying a product because of its logo in the U.S. 2023, by generation
Percentage of adults reporting having ever purchased a product because it had an interesting logo in the United States as of April 2023, by generation
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Connotations of companies referred to as "woke" in the U.S. 2023, by generation
Connotations of companies referred to as "woke" in the U.S. 2023, by generation
Connotations of companies referred to as "woke" according to adults in the United States as of June 2023, by generation
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Share of adults trusting brands' sustainability claims U.S. 2022, by generation
Share of adults trusting brands' sustainability claims U.S. 2022, by generation
Share of adults trusting brands' sustainability claims in the United States as of July 2022, by generation
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Entertainment brands with highest awareness among women aged 15-25 in the U.S. 2023
Entertainment brands with highest awareness among women aged 15-25 in the U.S. 2023
Entertainment brands with highest awareness level among women aged 15 to 25 in the United States as of April 2023
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Favorite entertainment brands among women aged 15-25 in the U.S. 2023
Favorite entertainment brands among women aged 15-25 in the U.S. 2023
Favorite entertainment brands among women aged 15 to 25 in the United States as of April 2023
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Entertainment brands with highest awareness among men aged 15-25 in the U.S. 2023
Entertainment brands with highest awareness among men aged 15-25 in the U.S. 2023
Entertainment brands with highest awareness level among men aged 15 to 25 in the United States as of April 2023
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Favorite entertainment brands among men aged 15-25 in the U.S. 2023
Favorite entertainment brands among men aged 15-25 in the U.S. 2023
Favorite entertainment brands among men aged 15 to 25 in the United States as of April 2023
Shopping behavior
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- Premium Statistic Most wanted e-commerce innovations in the U.S. 2023, by generation
- Premium Statistic Gen Z online shopping frequency in the U.S. 2023
- Premium Statistic Leading shopping apps for Gen Z in the U.S. 2023
- Premium Statistic Top considerations for Gen Z when purchasing clothing in the U.S. 2023
- Premium Statistic Sources of brand and product discovery among Gen Z in the U.S. 2022
- Premium Statistic Sources for pre-purchase research among Gen Z in the U.S. 2022
- Premium Statistic Online purchase drivers among Gen Z in the U.S. 2022
Shopping behavior
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Most wanted e-commerce innovations in the U.S. 2023, by generation
Most wanted e-commerce innovations in the U.S. 2023, by generation
Share of shoppers wishing for selected e-commerce innovations in the United States in the 2nd quarter 2023, by generation
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Gen Z online shopping frequency in the U.S. 2023
Gen Z online shopping frequency in the U.S. 2023
Frequency of online shopping among Gen Z consumers in the United States in 1st quarter 2023
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Leading shopping apps for Gen Z in the U.S. 2023
Leading shopping apps for Gen Z in the U.S. 2023
Most popular shopping apps among Gen Z users in the United States as of July 2023
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Top considerations for Gen Z when purchasing clothing in the U.S. 2023
Top considerations for Gen Z when purchasing clothing in the U.S. 2023
Leading channels and influences Generation Z consumers consider when purchasing apparel in the United States in 2023
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Sources of brand and product discovery among Gen Z in the U.S. 2022
Sources of brand and product discovery among Gen Z in the U.S. 2022
Share of Gen Z consumers in the United States who discovered new brands and products via selected sources in 2022
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Sources for pre-purchase research among Gen Z in the U.S. 2022
Sources for pre-purchase research among Gen Z in the U.S. 2022
Share of Gen Z consumers in the United States who looked for more information about brands, products, or services via selected sources in 2022
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Online purchase drivers among Gen Z in the U.S. 2022
Online purchase drivers among Gen Z in the U.S. 2022
Options that would most increase the likelihood of Gen Z consumers buying a product online in the United States in 2022
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