In a study of global e-mail marketing performance metrics in the first half of 2020, a breakdown of transaction types indicated that automated e-mails had the second highest unique open rates out of the three types of e-mail, as well click rates and click-to-open rates. Transactional e-mails ranked first on all three accounts.
E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
emfluence. (August 1, 2020). E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. "E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type." Chart. August 1, 2020. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. (2020). E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence. "E-mail Marketing Performance Metrics Worldwide in 1st Half 2020, by Transaction Type." Statista, Statista Inc., 1 Aug 2020, https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/
emfluence, E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type Statista, https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/ (last visited October 31, 2024)
E-mail marketing performance metrics worldwide in 1st half 2020, by transaction type [Graph], emfluence, August 1, 2020. [Online]. Available: https://www.statista.com/statistics/961377/e-mail-marketing-performance-metrics-worldwide-transaction-type/