In-store retail media ad spend in the U.S. 2024-2028
In 2024, in-store retail media advertising spending in the United States was estimated at 370 million U.S. dollars. By 2028, the expenditure is expected to reach roughly 1.06 billion dollars. To compare, U.S. digital retail media (or advertising on ecommerce properties) ad spend is forecast to grow from 46 to 109 billion dollars in the same period.