During an online 2023 survey in Europe, half of the responding ad tech vendors said they would introduce sustainability to their media plans. Meanwhile, more than a quarter (or 28 percent) of respondents among advertisers stated that they added sustainability to their RFPs.
Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type
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Other statistics that may interest you Sustainability in advertising & marketing in Europe
Overview
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Environmental impact and emissions
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Marketer use
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- Premium Statistic Sustainability as a focus for programmatic advertising in Europe 2023
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Consumer insights
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IAB Europe. (November 23, 2023). Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe. "Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe. (2023). Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe. "Presence of Sustainability in Media Plans in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/
IAB Europe, Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/ (last visited June 10, 2024)
Presence of sustainability in media plans in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1451840/presence-sustainability-media-plans-europe/