During a 2021 survey carried out in Sweden, 45 percent of responding adults (16+) stated they do not follow any brands on social media. However, 30 percent of respondents said they followed one to five brands.
Number of brands consumers followed on social media in Sweden as of November 2021
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Lunds universitet. (February 17, 2022). Number of brands consumers followed on social media in Sweden as of November 2021 [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. "Number of brands consumers followed on social media in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. (2022). Number of brands consumers followed on social media in Sweden as of November 2021. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. "Number of Brands Consumers Followed on Social Media in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet, Number of brands consumers followed on social media in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/ (last visited September 21, 2024)
Number of brands consumers followed on social media in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309369/number-brands-followed-social-media-sweden/