Leading brands on Instagram France 2023, by reach

Published by Statista Research Department, Mar 14, 2024
Zara was the brand that reached the most users on Instagram in France in 2023, with an estimated reach of 60 million people. H&M and Dior followed with estimated reaches of 40 and 32 million, respectively.

Most popular brands on Instagram in 2023, by reach (in millions)

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Release date

March 2024

Region

France

Survey time period

2023

Supplementary notes

Figures have been rounded.

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Influencer marketing in FranceSocial media advertising and marketing worldwideSocial media usage in Western EuropeDigital advertising in France
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