In 2022, Sunlight was the most chosen FMCG brand in the home care category in rural areas in Vietnam, having a penetration rate of 68.5 percent, followed by Omo with a penetration rate of 59.6 percent. Sunlight is a brand by Unilever, specializing in dishwashing liquid.
Most chosen FMCG brands in home care category in rural areas in Vietnam in 2022, by penetration rate
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Urbanization in Vietnam
Overview
3
Key demographic figures
7
- Premium Statistic Infant mortality rate Vietnam 2022, by urbanization level
- Premium Statistic Sex ratio at birth among urban and rural population in Vietnam 2010-2022
- Premium Statistic Sex ratio among urban and rural population in Vietnam 2010-2022
- Premium Statistic Poverty rate in in urban and rural areas Vietnam 2016-2022
- Premium Statistic Households with clean water access in urban and rural Vietnam 2018-2022
- Premium Statistic Households with electricity access in urban and rural Vietnam 2010-2022
- Premium Statistic House ownership among urban households Vietnam 2022, by house type
Cities
7
- Basic Statistic GDP contribution Vietnam 2021, by province
- Premium Statistic GRDP growth rate of centrally-controlled cities Vietnam Q1 2023
- Premium Statistic Provincial competitiveness index (PCI) rank of Ha Noi Vietnam 2010-2021
- Premium Statistic HCMC's provincial competitiveness index (PCI) rank Vietnam 2009-2022
- Premium Statistic Average rent price of office property in Ha Noi and Ho Chi Minh City Vietnam Q2 2022
- Premium Statistic Average prime retail rent in Ha Noi and Ho Chi Minh City in Vietnam Q2 2022
- Premium Statistic Average apartment price in Ha Noi and Ho Chi Minh City in Vietnam Q2 2022
Population density
7
- Basic Statistic Population density of Vietnam 2011-2022
- Premium Statistic Major urban cities' population density in Vietnam 2022
- Premium Statistic Ho Chi Minh City's population density 2011-2022
- Premium Statistic Ha Noi's population density 2011-2022
- Basic Statistic Hai Phong's population density 2011-2022
- Premium Statistic Da Nang's population density 2011-2022
- Premium Statistic Can Tho's population density 2011-2022
Income
7
- Premium Statistic Urban versus rural monthly average income per capita in Vietnam 2010-2022
- Premium Statistic Monthly average income per capita in five urban cities Vietnam 2022
- Premium Statistic Monthly average income per capita in Ho Chi Minh City Vietnam 2010-2022
- Premium Statistic Monthly average income per capita in Ha Noi Vietnam 2010-2022
- Premium Statistic Monthly average income per capita in Hai Phong Vietnam 2010-2022
- Premium Statistic Monthly average income per capita in Da Nang Vietnam 2010-2022
- Premium Statistic Monthly average income per capita in Can Tho Vietnam 2010-2022
Consumption
7
- Premium Statistic Annual in-home FMCG value growth in urban areas Vietnam 2012-2023
- Premium Statistic Most chosen FMCG brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen food brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen beverages brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen dairy brands in urban areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen home care brands in rural areas Vietnam 2022, by penetration rate
- Premium Statistic Most chosen health and beauty brands in urban areas Vietnam 2022, by penetration rate
Further related statistics
14
- FMCG brand preferences Philippines 2022, by consumer reach points
- UK: subscribers to leading FMCG Corporate brands on YouTube channels 2021
- UK: subscribers to leading confectionery brands on YouTube channels 2021
- Brazil: most purchased FMCG brands 2019, by buying frequency
- Mexico: most chosen FMCG brands 2022
- UK: subscribers to leading dairy brands on YouTube channels 2021
- Leading FMCG brands in the United Kingdom (UK) 2020, by consumer reach
- Leading FMCG brands in the Region of Valencia Spain 2014
- Most popular FMCG brands' household reach in China 2022
- Leading FMCG brands' household penetration in the United Kingdom (UK) 2021
- Net profit of Paulig Group 2018-2023
- Leading mini store brands Vietnam 2023, by number of stores
- Leading FMCG brands ranked by frequency purchased in the United Kingdom (UK) 2021
- Leading beverage brands in Spain 2021
Further Content: You might find this interesting as well
Statistics
- FMCG brand preferences Philippines 2022, by consumer reach points
- UK: subscribers to leading FMCG Corporate brands on YouTube channels 2021
- UK: subscribers to leading confectionery brands on YouTube channels 2021
- Brazil: most purchased FMCG brands 2019, by buying frequency
- Mexico: most chosen FMCG brands 2022
- UK: subscribers to leading dairy brands on YouTube channels 2021
- Leading FMCG brands in the United Kingdom (UK) 2020, by consumer reach
- Leading FMCG brands in the Region of Valencia Spain 2014
- Most popular FMCG brands' household reach in China 2022
- Leading FMCG brands' household penetration in the United Kingdom (UK) 2021
- Net profit of Paulig Group 2018-2023
- Leading mini store brands Vietnam 2023, by number of stores
- Leading FMCG brands ranked by frequency purchased in the United Kingdom (UK) 2021
- Leading beverage brands in Spain 2021
Kantar Worldpanel. (June 21, 2023). Most chosen FMCG brands in home care category in rural areas in Vietnam in 2022, by penetration rate [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1244754/vietnam-most-chosen-home-care-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel. "Most chosen FMCG brands in home care category in rural areas in Vietnam in 2022, by penetration rate." Chart. June 21, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1244754/vietnam-most-chosen-home-care-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel. (2023). Most chosen FMCG brands in home care category in rural areas in Vietnam in 2022, by penetration rate. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1244754/vietnam-most-chosen-home-care-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel. "Most Chosen Fmcg Brands in Home Care Category in Rural Areas in Vietnam in 2022, by Penetration Rate." Statista, Statista Inc., 21 Jun 2023, https://www.statista.com/statistics/1244754/vietnam-most-chosen-home-care-fmcg-brands-rural-areas-penetration-rate/
Kantar Worldpanel, Most chosen FMCG brands in home care category in rural areas in Vietnam in 2022, by penetration rate Statista, https://www.statista.com/statistics/1244754/vietnam-most-chosen-home-care-fmcg-brands-rural-areas-penetration-rate/ (last visited June 10, 2024)
Most chosen FMCG brands in home care category in rural areas in Vietnam in 2022, by penetration rate [Graph], Kantar Worldpanel, June 21, 2023. [Online]. Available: https://www.statista.com/statistics/1244754/vietnam-most-chosen-home-care-fmcg-brands-rural-areas-penetration-rate/