Around half of Japanese consumers were aware of the term "Fairtrade" as revealed in a survey conducted in October 2023. Young people aged 15 to 19 years showed the highest awareness of fairtrade, with almost 40 percent stating to know the term and its meaning, while another 25 percent had at least heard of the term.
Awareness of the term "Fairtrade" in Japan as of October 2023, by age group
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CAA. (November 9, 2023). Awareness of the term "Fairtrade" in Japan as of October 2023, by age group [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/
CAA. "Awareness of the term "Fairtrade" in Japan as of October 2023, by age group." Chart. November 9, 2023. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/
CAA. (2023). Awareness of the term "Fairtrade" in Japan as of October 2023, by age group. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/
CAA. "Awareness of The Term "Fairtrade" in Japan as of October 2023, by Age Group." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/
CAA, Awareness of the term "Fairtrade" in Japan as of October 2023, by age group Statista, https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/ (last visited June 05, 2024)
Awareness of the term "Fairtrade" in Japan as of October 2023, by age group [Graph], CAA, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1238695/japan-awareness-fair-trade-by-age/