In 2023, spending on desktop advertising in Germany stood at 2.64 billion euros, up 7.4 percent from 2.48 billion a year earlier. Desktop accounts for approximately 61 percent of digital ad spend in the Western European country.
Desktop advertising spending in Germany from 2020 to 2023 (in billion euros)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital advertising in Germany
Overview
7
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Online advertising expenditure in Germany 2006-2022
- Premium Statistic Digital ad spend in Western Europe 2023, by country
- Premium Statistic Digital ad spend growth in Germany 2020-2022
- Premium Statistic Digital share of ad spend in Germany 2020-2023
- Premium Statistic Opinions on digital ad market growth in Germany for 2024
- Premium Statistic Digital ad spend in Germany 2023, by industry
Formats
8
- Premium Statistic Digital marketing spend in Germany 2023, by type
- Basic Statistic Digital display advertising revenue in Germany 2013-2023
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2023
- Premium Statistic Search ad spend in Germany 2020-2022
- Premium Statistic Social media ad spending in Germany 2017-2027, by device
- Premium Statistic Social media ad reach in Germany 2024, by platform
- Premium Statistic Digital audio ad spending in Germany 2018-2023
- Premium Statistic Podcast ad spend in Germany 2019-2023
Desktop & mobile
5
- Premium Statistic Largest mobile advertising markets worldwide 2022, by ad spend
- Premium Statistic Digital ad spend in Germany 2023, by device
- Premium Statistic Digital ad spend in Germany 2020-2023, by device
- Premium Statistic Desktop ad spend in Germany 2020-2023
- Premium Statistic Mobile ad spend in Germany 2020-2023
Programmatic
5
- Premium Statistic Programmatic ad spend in Germany 2017-2028
- Premium Statistic Programmatic ad spend growth in Germany 2018-2028
- Premium Statistic Biddable marketplace ad spending in Germany 2021-2023
- Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
- Premium Statistic Emissions generated per 1,000 programmatic ad impressions worldwide 2023, by country
Consumer insights
8
- Premium Statistic Digital advertising touchpoints in Germany 2024
- Premium Statistic Attitudes towards online advertising in Germany 2024
- Premium Statistic Gen Z attitudes to online advertising in Germany in 2023
- Premium Statistic Online advertising practices experienced by German consumers 2022
- Basic Statistic Advertising influence on shopping in Germany 2023, by type of advertisement
- Premium Statistic Ad reach among Black Friday & Cyber Monday Shoppers in Germany 2023, by medium
- Premium Statistic Consumer attitudes towards targeted ads in Germany 2023
- Premium Statistic Consumer concerns about targeted ads in Germany 2022
Further related statistics
16
- Search ad spend growth in Europe 2022, by country
- Italy: most risky video content for brand safety 2018, by type and device
- Advertising market share of the automobile market in Germany 2007-2013, by ad media
- U.S. consumer awareness of online advertising on their electronic devices 2017
- Survey: gross advertising expenditure development by product sector in Germany 2021
- Multi-screen PC advertising formats in Canada 2014
- Gross advertising expenditure of the above-the-line media in Germany 2022-2024
- Italy: most risky display content for brand safety 2018, by type and device
- Media agencies: estimated gross advertising expenditure change Germany 2020
- Digital ad spend in Puerto Rico 2021, by device
- Consumer goods manufacturers with the highest advertising spendings in Germany 2014
- Advertising expenditure in consumer magazines in Germany 2017-2018, by segment
- U.S. consumer awareness of online advertising on their PC or laptop 2017
- Leading desktop operating systems in Hungary 2023, by market share
- Leading search engines in Spain 2024, by market share
- Leading desktop Windows versions in Hungary 2023, by market share
Further Content: You might find this interesting as well
Statistics
- Search ad spend growth in Europe 2022, by country
- Italy: most risky video content for brand safety 2018, by type and device
- Advertising market share of the automobile market in Germany 2007-2013, by ad media
- U.S. consumer awareness of online advertising on their electronic devices 2017
- Survey: gross advertising expenditure development by product sector in Germany 2021
- Multi-screen PC advertising formats in Canada 2014
- Gross advertising expenditure of the above-the-line media in Germany 2022-2024
- Italy: most risky display content for brand safety 2018, by type and device
- Media agencies: estimated gross advertising expenditure change Germany 2020
- Digital ad spend in Puerto Rico 2021, by device
- Consumer goods manufacturers with the highest advertising spendings in Germany 2014
- Advertising expenditure in consumer magazines in Germany 2017-2018, by segment
- U.S. consumer awareness of online advertising on their PC or laptop 2017
- Leading desktop operating systems in Hungary 2023, by market share
- Leading search engines in Spain 2024, by market share
- Leading desktop Windows versions in Hungary 2023, by market share
RMS. (January 31, 2024). Desktop advertising spending in Germany from 2020 to 2023 (in billion euros) [Graph]. In Statista. Retrieved June 08, 2024, from https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/
RMS. "Desktop advertising spending in Germany from 2020 to 2023 (in billion euros)." Chart. January 31, 2024. Statista. Accessed June 08, 2024. https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/
RMS. (2024). Desktop advertising spending in Germany from 2020 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: June 08, 2024. https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/
RMS. "Desktop Advertising Spending in Germany from 2020 to 2023 (in Billion Euros)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/
RMS, Desktop advertising spending in Germany from 2020 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/ (last visited June 08, 2024)
Desktop advertising spending in Germany from 2020 to 2023 (in billion euros) [Graph], RMS, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1109704/desktop-advertising-gross-spending-germany/