Share of consumers who bought food and groceries online in Norway 2022, by age group
the share of female shoppers grew from five percent in 2013 to 17 percent as of 2021. Similarly, the share of male food online shoppers increased from five percent in 2013 to 13 percent in 2021.
What else do Norwegians buy online?
Data from 2021 showed that, compared to other categories, groceries stood low in the ranking of online purchases in Norway. Clothes and shoes led in the list with 34 percent of respondents purchasing this online, followed by body and health products.
E-commerce in the Nordic countries
Among the Nordic countries, online shopping was most popular in Sweden , where 94 percent of the respondents reported to have purchased goods online in 2020. Finland came second in the list with 93 percent of respondents, while Norway and Denmark had 89 percent and 83 percent of people who shopped online, respectively.
Norwegians aged between 35 and 44 were the most active online buyers of food and groceries in 2022. A survey conducted that year found that 34 percent of respondents of that age group and 27 percent of respondents aged between 25 and 34 bought groceries via the internet. Online grocery shopping was more popular among women in the last few years. To be precise, What else do Norwegians buy online?
Data from 2021 showed that, compared to other categories, groceries stood low in the ranking of online purchases in Norway. Clothes and shoes led in the list with 34 percent of respondents purchasing this online, followed by body and health products.
E-commerce in the Nordic countries
Among the Nordic countries, online shopping was most popular in Sweden , where 94 percent of the respondents reported to have purchased goods online in 2020. Finland came second in the list with 93 percent of respondents, while Norway and Denmark had 89 percent and 83 percent of people who shopped online, respectively.