Domestic beer: market share of leading brands in the U.S. 2017
Light beer explained
Light beer was invented in the United States in 1967. Light beer is either lower in alcohol or calories or both, compared to regular beer. Lower calorie content is achieved by reducing both alcohol and carbohydrate levels as both contribute to the overall calorie content of beer.
Who’s drinking it?
The highest share of Bud Light and Coors Light consumers were adults aged between 18 and 29. As light beer is generally cheaper than regular beer, and easier to drink in excess, this may be part of its appeal to the younger generation.