This statistic illustrates UK marketers' agreement with a statement about content marketing's role in business‑to‑business markets. During the survey in May 2014, 92 percent of marketers reported they did not believe that content marketing didn't have a role in B2B markets.
Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Digital marketing spending share in Spain in 2021, by format
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
- Premium Statistic Social media types used by B2B marketers worldwide 2022
- Premium Statistic Content marketing challenges among companies in Denmark 2021
- Premium Statistic Social media marketing penetration in the U.S. 2013-2022
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
- Premium Statistic Goals achieved with use of B2C content marketing North America 2022
- Premium Statistic Companies with a content marketing strategy worldwide 2019-2022
- Premium Statistic Content marketing technologies used worldwide 2022
About the region
10
- Premium Statistic B2B marketing strategies used in the UK 2022
- Premium Statistic Marketing technology industry size in the U.S. UK, and worldwide 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Virgin Media: Business network access & call revenues in the UK 2009-2023
- Premium Statistic Virgin Media: business call volumes annually in the UK 2009-2022
- Premium Statistic Business network access & call revenues 2009-2023, by UK network operator
- Premium Statistic Total business fixed-line call volumes 2009-2022, by UK telecom operators
- Premium Statistic BT: business network access revenues in the UK 2009-2023
- Premium Statistic Total business fixed-line call volumes Q1 2012-Q2 2023, by UK telecom operators
Selected statistics
2
Other regions
10
- Basic Statistic Effectiveness of B2B content types in customer journey stages in North America 2018
- Premium Statistic Marketing spending of the business services industry in Spain in 2019, by segment
- Premium Statistic B2B account-based marketing adoption level worldwide 2019
- Premium Statistic Italy: customer profiling marketing strategies 2017, by percentage
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Share of revenues spent on Point of Purchase advertising in France 2017, by segment
- Premium Statistic Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Premium Statistic Marketing Automation tools market shares in Belgium 2018
- Premium Statistic Revenue of United Influencers Norge 2014-2018
- Premium Statistic Budget anticipation of marketing managers in Sweden 2019
Related statistics
10
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic Content marketing KPIs in Denmark 2021
- Premium Statistic Companies using different content promotion methods in Denmark 2018
- Premium Statistic companies using different content promotion methods in Norway 2018
- Premium Statistic Frequency of publishing new content among companies in Denmark 2019
- Premium Statistic B2B TV ad spend growth in the UK 2019-2022
- Premium Statistic Largest B2B TV advertisers in the UK 2022
- Premium Statistic B2B TV ad spend in the UK 2018-2022
- Premium Statistic Challenges to B2B marketing agencies in the UK in 2021
- Premium Statistic Leading types of video used in marketing worldwide 2023
Further related statistics
9
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Global sales share of Monster Beverage by distribution channel 2010-2022
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Forecast: global data center IP traffic 2013-2021, by segment
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Operational concerns for nonprofit organizations in the United States 2012
Further Content: You might find this interesting as well
Statistics
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Global sales share of Monster Beverage by distribution channel 2010-2022
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Forecast: global data center IP traffic 2013-2021, by segment
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Operational concerns for nonprofit organizations in the United States 2012
Chartered Institute of Marketing. (December 31, 2014). Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands." [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."." Chart. December 31, 2014. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/
Chartered Institute of Marketing. (2014). Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands.". Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/
Chartered Institute of Marketing. "Do You Agree with The Statement, "Content Marketing Doesn’t Have a Role in Business‑to‑business (B2b) Markets - It’s Only Relevant for Consumer Brands."." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/
Chartered Institute of Marketing, Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands." Statista, https://www.statista.com/statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/ (last visited June 01, 2024)
Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands." [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: https://www.statista.com/statistics/417540/role-of-content-marketing-in-b2b-markets-according-to-marketers-uk-survey/