Denmark: content marketing KPIs 2021

During a survey carried out among content marketers from Denmark in 2021, 69 percent of respondents 53 percent of respondents stated that the quality of leads was one of the three most important KPIs to measure the success of content marketing. Amount of traffic to the website was named by 38 percent of interviewees.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.

KPIs marketers considered most important for measuring content marketing success in Denmark as of May 2021

Characteristic	Share of respondents
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Release date

October 2021

More information

Region

Denmark

Survey time period

February to May 2021

Number of respondents

379 respondents

Special properties

top 3 box / among respondents who indicated that they worked with content marketing

Supplementary notes

This question was phrased by the source as follows: "Hvilke tre målepunkter er i din optik de vigtigste i vurderingen af jeres succes med content marketing?"

Multiple answers were possible.

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