OTC medicines: breakdown of sales in Great Britain by category 2023
Prescribed medication
At the same time as the OTC market has been increasing, the number of prescription items dispensed has likewise increased in the same period. In 2022/23, there were 1.08 billion items dispensed in England alone. As a result, the average number of prescription items dispensed per month at pharmacies in England stood at almost seven thousand in 2022/23.
Leading brands in the market
In the UK, one of the leading adult oral analgesic (also known as painkillers) brands by sales value was Nurofen with sales values of more than 80 million British pounds. The pediatric analgesic market was dominated by Calpol with sales values of more than 50 million British pounds.