In the first half of 2023, Bertelsmann Stiftung increased its TV advertising spending in Germany by 110.7 million euros compared to the same period a year earlier. In total, the foundation invested 286.7 million euros in TV advertising in the presented period.
Companies with the highest increases in TV advertising spending in Germany in 1st half 2023 (in million euros)
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Other statistics that may interest you TV advertising in Germany
Market overview
5
- Premium Statistic Ad spending in Germany 2014-2023
- Premium Statistic Distribution of ad spend in Germany 2023, by medium
- Premium Statistic TV advertising revenues in Germany 2017-2027
- Premium Statistic TV ad revenue growth in Germany 2018-2027
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
Market leaders
6
- Premium Statistic TV ad revenue in Germany 2022, by marketer
- Premium Statistic TV ad spend in Germany 2023, by industry
- Premium Statistic TV ad spend growth in Germany 2023, by industry
- Premium Statistic Largest free TV advertisers in Germany 2022
- Premium Statistic Companies with highest TV ad spending increases in Germany 2023
- Premium Statistic Companies with most free TV spots aired in Germany 2022
Segments
6
- Premium Statistic TV ad revenue in Germany 2023, by platform
- Premium Statistic Linear TV ad revenue in Germany 2017-2027
- Premium Statistic Online TV ad revenue in Germany 2017-2027
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Advertising revenue of TV broadcaster ARD in Germany 2021-2023
- Premium Statistic Advertising revenue of TV broadcaster ZDF in Germany 2021-2023
Consumer insights
6
- Basic Statistic Daily time spent watching television in Germany 1997-2023
- Basic Statistic Television consumption in Germany in 2022, by age group
- Basic Statistic Market share of selected TV stations in Germany 2023
- Premium Statistic Main channels of new brand discovery Germany Q3 2023
- Premium Statistic Non-digital advertising touchpoints in Germany 2024
- Premium Statistic Activities carried out during parallel use of TV and internet in Germany 2023
Further related statistics
15
- Ranking of TV advertisers in Sweden 2016, by ad spending
- Markets with highest and lowest TV ad spend growth worldwide in 2013
- Company advertising budget share of revenue in Finland 2016
- Largest national TV advertisers in the U.S. March 2019
- Highest spending TV advertisers in the United Kingdom (UK) 2013, by brands
- Charity TV advertising expenditure in the UK 2007-2016
- Companies: highest increases and decreases in magazine ad expenditure in Germany 2014
- Television advertising expenditure contribution India 2020, by category
- Satellite TV advertising expenses in Japan 2014-2023
- Advertising expenditure share of TV channels in Germany 2015
- Beer advertising expenditure share in Germany 2006-2017, by channel
- Advertising expenditure development in Germany 2013-2021
- Terrestrial TV advertising expenses in Japan 2014-2023
- Primetime TV ad spend in the U.S. 2013-2017
- Ranking of TV advertisers in Russia 2021, by GRP
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Statistics
- Ranking of TV advertisers in Sweden 2016, by ad spending
- Markets with highest and lowest TV ad spend growth worldwide in 2013
- Company advertising budget share of revenue in Finland 2016
- Largest national TV advertisers in the U.S. March 2019
- Highest spending TV advertisers in the United Kingdom (UK) 2013, by brands
- Charity TV advertising expenditure in the UK 2007-2016
- Companies: highest increases and decreases in magazine ad expenditure in Germany 2014
- Television advertising expenditure contribution India 2020, by category
- Satellite TV advertising expenses in Japan 2014-2023
- Advertising expenditure share of TV channels in Germany 2015
- Beer advertising expenditure share in Germany 2006-2017, by channel
- Advertising expenditure development in Germany 2013-2021
- Terrestrial TV advertising expenses in Japan 2014-2023
- Primetime TV ad spend in the U.S. 2013-2017
- Ranking of TV advertisers in Russia 2021, by GRP
Seven.One Media GmbH. (August 24, 2023). Companies with the highest increases in TV advertising spending in Germany in 1st half 2023 (in million euros) [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/415303/tv-ad-spend-companies-with-highest-increases-or-decreases-in-germany/
Seven.One Media GmbH. "Companies with the highest increases in TV advertising spending in Germany in 1st half 2023 (in million euros)." Chart. August 24, 2023. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/415303/tv-ad-spend-companies-with-highest-increases-or-decreases-in-germany/
Seven.One Media GmbH. (2023). Companies with the highest increases in TV advertising spending in Germany in 1st half 2023 (in million euros). Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/415303/tv-ad-spend-companies-with-highest-increases-or-decreases-in-germany/
Seven.One Media GmbH. "Companies with The Highest Increases in Tv Advertising Spending in Germany in 1st Half 2023 (in Million Euros)." Statista, Statista Inc., 24 Aug 2023, https://www.statista.com/statistics/415303/tv-ad-spend-companies-with-highest-increases-or-decreases-in-germany/
Seven.One Media GmbH, Companies with the highest increases in TV advertising spending in Germany in 1st half 2023 (in million euros) Statista, https://www.statista.com/statistics/415303/tv-ad-spend-companies-with-highest-increases-or-decreases-in-germany/ (last visited June 13, 2024)
Companies with the highest increases in TV advertising spending in Germany in 1st half 2023 (in million euros) [Graph], Seven.One Media GmbH, August 24, 2023. [Online]. Available: https://www.statista.com/statistics/415303/tv-ad-spend-companies-with-highest-increases-or-decreases-in-germany/