In 2022, paid-for search was the leading digital advertising format in Denmark, attracting 46.3 percent of digital advertising spending. Display followed closely with 42.1 percent, whereas classifieds and directories accounted for 11.6 percent of the total.
Distribution of digital advertising spending in Denmark in 2022, by format
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Other statistics that may interest you Digital advertising in the Nordics
Overview of the European market
4
Denmark
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- Premium Statistic Digital ad spend in Denmark 2020-2022
- Premium Statistic Digital share of ad spend in Denmark 2019-2022
- Premium Statistic Denmark: digital ad spend 2022, by format
- Premium Statistic Programmatic ad spend in Denmark 2017-2026
- Premium Statistic Internet users in Denmark 2020-2029
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Finland
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- Premium Statistic Online advertising spending in Finland 2012-2022
- Premium Statistic Digital share of ad spend in Finland 2020-2022
- Premium Statistic Digital ad spend in Finland 2022, by format
- Premium Statistic Programmatic ad spend in Finland 2017-2026
- Premium Statistic Forecast of internet user numbers in Finland 2023-2029
- Premium Statistic Attitudes towards online advertising in Finland 2024
- Premium Statistic Online advertising practices experienced by Finnish consumers 2022
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Norway
8
- Premium Statistic Digital ad spend in Norway 2020-2022
- Premium Statistic Digital share of ad spend in Norway 2020-2022
- Premium Statistic Online ad spend in Norway 2017-2022, by type
- Premium Statistic Programmatic ad spend in Norway 2017-2026
- Basic Statistic Internet users in Norway 2020-2029
- Premium Statistic Attitudes towards online advertising in Norway 2023
- Premium Statistic Online advertising practices experienced by Norwegian consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Norway 2022
Sweden
8
- Premium Statistic Online advertising spending in Sweden 2015-2022
- Premium Statistic Digital share of ad spend in Sweden 2015-2022
- Premium Statistic Digital ad spend in Sweden 2022, by format
- Premium Statistic Programmatic ad spend in Sweden 2017-2026
- Basic Statistic Internet users in Sweden 2020-2029
- Premium Statistic Attitudes towards online advertising in Sweden 2024
- Premium Statistic Online advertising practices experienced by Swedish consumers 2022
- Premium Statistic Consumer concerns about targeted ads in Sweden 2022
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IAB Europe. (July 19, 2023). Distribution of digital advertising spending in Denmark in 2022, by format [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe. "Distribution of digital advertising spending in Denmark in 2022, by format." Chart. July 19, 2023. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe. (2023). Distribution of digital advertising spending in Denmark in 2022, by format. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe. "Distribution of Digital Advertising Spending in Denmark in 2022, by Format." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/
IAB Europe, Distribution of digital advertising spending in Denmark in 2022, by format Statista, https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/ (last visited June 12, 2024)
Distribution of digital advertising spending in Denmark in 2022, by format [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/278782/denmark-digital-advertising-spending-by-format/