In all three quarters between the third quarter of 2022 and the first quarter of 2023, social media advertising spending worldwide was higher than in the second quarter of 2022. In the second quarter of 2023, it was four percent lower than in the base quarter.
Volume of social media advertising spending worldwide from 2nd quarter 2022 to 3rd quarter 2023 (indexed to 2nd quarter 2022)
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Other statistics that may interest you Social media advertising and marketing worldwide
Overview
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- Premium Statistic Social media ad spend worldwide 2019-2029
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Usage
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Effectiveness & metrics
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Market leaders
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Consumers
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- Premium Statistic Number of global social network users 2017-2028
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Further related statistics
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- Growth of social media ad spend in China 2014-2018
- Social ad spend worldwide 2014-2016
- Social media advertising spending in the U.S. 2012-2019, by type
- Local vs. national social media advertising spending in the U.S. 2015-2016
- Global social media advertising spending share 2013-2017
- Desired frequency of commercial posts in the U.S. 2019
- Attitudes towards use of social media and advertising UK March 2015
- Social media marketing spend in Serbia 2017-2021
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Statistics
- Growth of social media ad spend in China 2014-2018
- Social ad spend worldwide 2014-2016
- Social media advertising spending in the U.S. 2012-2019, by type
- Local vs. national social media advertising spending in the U.S. 2015-2016
- Global social media advertising spending share 2013-2017
- Desired frequency of commercial posts in the U.S. 2019
- Attitudes towards use of social media and advertising UK March 2015
- Social media marketing spend in Serbia 2017-2021
Skai. (October 13, 2023). Volume of social media advertising spending worldwide from 2nd quarter 2022 to 3rd quarter 2023 (indexed to 2nd quarter 2022) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/
Skai. "Volume of social media advertising spending worldwide from 2nd quarter 2022 to 3rd quarter 2023 (indexed to 2nd quarter 2022)." Chart. October 13, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/
Skai. (2023). Volume of social media advertising spending worldwide from 2nd quarter 2022 to 3rd quarter 2023 (indexed to 2nd quarter 2022). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/
Skai. "Volume of Social Media Advertising Spending Worldwide from 2nd Quarter 2022 to 3rd Quarter 2023 (Indexed to 2nd Quarter 2022)." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/
Skai, Volume of social media advertising spending worldwide from 2nd quarter 2022 to 3rd quarter 2023 (indexed to 2nd quarter 2022) Statista, https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/ (last visited June 10, 2024)
Volume of social media advertising spending worldwide from 2nd quarter 2022 to 3rd quarter 2023 (indexed to 2nd quarter 2022) [Graph], Skai, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/268647/worldwide-ad-spending-on-social-networks-since-2006/