Primary reasons for using social media in Hong Kong 2023
As of the third quarter of 2023, the number of social media users in Hong Kong amounted to around 6.5 million, accounting for 86 percent of the city's total population. Killing time and keeping in touch with acquaintances were the primary reasons for using social media platforms, with over 45 percent of respondents agreeing the statements in a 2023 survey. A quarter of survey participants also used social media for brand research or product purchases.