In April 2023, young users in Italy were more likely to download and engage with photo and social app BeReal. The France-developed social media app was launched in 2020, and by 2023 it was reported to have a popularity index score of 815 among Italian Gen Z users. Live streaming platform Twitch ranked second, with an index score of 613 among Italian users aged between 18 and 24 years.
Most popular social media apps among Generation Z users in Italy in April 2023 (index score)
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Other statistics that may interest you Internet usage in Italy
Overview
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Benchmark
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Reach & demographics
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Traffic
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Online activity
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- Premium Statistic Most visited websites in Italy May 2023, by category
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Children and teens online usage
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- Premium Statistic Italy: internet usage among teens and young adults 2017-2022, by age
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Social media
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- Premium Statistic Most-followed Italian-language Instagram creators worldwide 2022
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Mobile internet and apps
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- Premium Statistic Share of mobile internet traffic in selected regions 2024
- Premium Statistic Most used smartphone apps by type in Italy 2023
- Premium Statistic Leading iPhone apps in Italy 2022, by number of downloads
- Premium Statistic Leading Android apps in Italy 2022, by downloads
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Spotlight: AI trends in Italy
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- Premium Statistic Market size of AI software in Italy 2016-2021
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comScore. (June 20, 2023). Most popular social media apps among Generation Z users in Italy in April 2023 (index score) [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1414751/gen-z-italy-social-apps-index/
comScore. "Most popular social media apps among Generation Z users in Italy in April 2023 (index score)." Chart. June 20, 2023. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1414751/gen-z-italy-social-apps-index/
comScore. (2023). Most popular social media apps among Generation Z users in Italy in April 2023 (index score). Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1414751/gen-z-italy-social-apps-index/
comScore. "Most Popular Social Media Apps among Generation Z Users in Italy in April 2023 (Index Score)." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1414751/gen-z-italy-social-apps-index/
comScore, Most popular social media apps among Generation Z users in Italy in April 2023 (index score) Statista, https://www.statista.com/statistics/1414751/gen-z-italy-social-apps-index/ (last visited June 13, 2024)
Most popular social media apps among Generation Z users in Italy in April 2023 (index score) [Graph], comScore, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1414751/gen-z-italy-social-apps-index/