Rakuten Insight survey conducted in the Philippines in February 2023, about 65 percent of respondents aged 55 years and above stated that they chose not to purchase anything on social media because they preferred the official website or physical store channels. In comparison, around 18 percent of respondents aged 16 to 24 were skeptical of items endorsed by influencers or celebrities.
According to a Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group
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Rakuten Insight. (March 15, 2023). Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/
Rakuten Insight. "Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group." Chart. March 15, 2023. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/
Rakuten Insight. (2023). Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/
Rakuten Insight. "Leading Reasons to Not Purchase Items on Social Media among Consumers in The Philippines as of February 2023, by Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/
Rakuten Insight, Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group Statista, https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/ (last visited June 11, 2024)
Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/