In 2023, the main sources for discovering brands, products, and services in Portugal were search engines, chosen by almost 40 percent of respondents, recommendations from friends or family, selected by more than 35 percent of respondents, and ads on television, named by 35 percent of respondents. Ads on billboards or posters, and product samples and trials were the sources least chosen by respondents, at a ratio of 18 percent and 17 percent, respectively.
Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023
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Other statistics that may interest you Advertising in Portugal
Overview
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- Premium Statistic Sources of discovery of brands, products, and services in Portugal Q3 2023
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Traditional media
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- Premium Statistic Share of TV advertising during intermissions in Portugal 2021-2022, by network
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- Premium Statistic Periodical advertising revenue in Portugal 2022, by type of publication
- Premium Statistic Radio advertising audience distribution in Portugal 2021, by age
- Premium Statistic Out-of-home advertising spending in Portugal 2017-2027, by segment
Digital media
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- Premium Statistic Digital advertising spending in Portugal 2017-2028, by format
- Premium Statistic Social media advertising spending per internet user in Portugal 2018-2028, by device
- Premium Statistic Number of potential social media ad viewers in Portugal 2023, by platform
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Advertising and enterprises
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- Premium Statistic Advertising investment in Portugal 2022, by sector and medium
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Advertising companies
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- Premium Statistic Number of advertising companies in Portugal 2017-2022
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- Premium Statistic Leading media agencies in Portugal July 2023
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Leading players
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- Premium Statistic Biggest advertisers in Portugal 2023, by investment value
- Premium Statistic Investments of the biggest advertisers in Portugal 2022, by medium
- Premium Statistic Share of voice of the leading advertisers in Portugal 2023
- Premium Statistic Leading brands on Instagram by number of mentions in Portugal 2024
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Media conglomerates
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- Premium Statistic Distribution of Cofina's revenue in Portugal 2021-2022, by source
- Premium Statistic Distribution of Impresa's revenue in Portugal 2021-2022, by source
- Premium Statistic Distribution of RTP's revenue in Portugal 2021-2022, by source
- Premium Statistic Distribution of Cofina's revenue in Portugal 2021-2022, by source
- Premium Statistic Income and earnings of RTP in Portugal 2021-2022, by source
- Premium Statistic Impresa's revenue in Portugal 2021-2023, by medium
- Premium Statistic Distribution of Media Capital's revenue in Portugal 2021-2023, by medium
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Consumer perception
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- Premium Statistic Consumers' attitudes towards advertising in Portugal 2023
- Premium Statistic Feelings and actions regarding online ads in Portugal Q3 2023, by type
- Premium Statistic Most attractive advertisements in Portugal 2023
- Premium Statistic Habit of researching brands after seeing their advertisements in Portugal 2023
- Premium Statistic Identification of brands in advertisements in Portugal 2022-2023
- Premium Statistic Features of memorable advertisements in Portugal 2023
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We Are Social, & Meltwater, & DataReportal. (February 23, 2024). Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023 [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social, und Meltwater, und DataReportal. "Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023." Chart. February 23, 2024. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social, Meltwater, DataReportal. (2024). Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social, and Meltwater, and DataReportal. "Sources of Discovery of Brands, Products, and Services in Portugal in 3rd Quarter 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social & Meltwater & DataReportal, Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/ (last visited June 13, 2024)
Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023 [Graph], We Are Social, & Meltwater, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/