During a 2023 survey, 46 percent of responding marketers from the United States stated that Sales, order volume, or revenue were a key performance indicator (KPI) used in their organizations to measure their retail media network efforts. Advertising cost of sales (ACoS) and return on advertising spending (ROAS) were named the top KPI used for that purpose, both mentioned by 84 percent of respondents.
Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023
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Other statistics that may interest you Digital retail media advertising in the United States
Overview
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- Premium Statistic Digital retail media ad spend worldwide 2018-2028
- Premium Statistic Digital retail media CTR worldwide 2021-2023
- Premium Statistic Digital retail media CPC worldwide 2021-2023
- Premium Statistic Digital retail media ad spend growth 2022, by ad type
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Key players
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- Premium Statistic Revenue of retail media platforms worldwide 2021
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- Premium Statistic Retail media ad spend growth 2019-2026, by platform
- Premium Statistic Digital retail media ad spend in the U.S. 2019-2023, by company
- Premium Statistic Digital retail media ad revenue growth worldwide 2022, by retailer
- Basic Statistic Digital retail media advertising ARPU in the U.S. 2021, by network
- Premium Statistic Most-used retail media networks in the U.S. 2022
Marketer insights
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- Premium Statistic Usage of retail media advertising in the U.S. 2022
- Premium Statistic Benefits of retail media networks in the U.S. 2022
- Premium Statistic Types of retail media network (RMN) ad partners used in the U.S. 2022
- Premium Statistic Types of retail media network (RMN) ad tactics used in the U.S. 2022
- Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2022
- Premium Statistic Leading digital retail media ad formats in North America 2022
- Premium Statistic Leading objective of retail media campaigns in the U.S. 2022
- Premium Statistic Goals of retail media campaigns in the U.S. 2022
Consumer insights
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- Premium Statistic Main online platforms for product research in the U.S. 2023
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- Premium Statistic Leading shopping apps in the U.S. 2021, by monthly active users
- Premium Statistic Leading groceries websites in the U.S. 2023, based on visit share
- Premium Statistic Most visited U.S. fashion retailer websites based on monthly visits 2020-2021
- Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
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Skai. (May 17, 2023). Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai. "Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023." Chart. May 17, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai. (2023). Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai. "Key Performance Indicators (Kpis) Used to Measure The Performance of Retail Media Network (Rmn) Advertising According to Marketers in North America as of April 2023." Statista, Statista Inc., 17 May 2023, https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai, Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023 Statista, https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/ (last visited June 01, 2024)
Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023 [Graph], Skai, May 17, 2023. [Online]. Available: https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/