During a 2022 survey, 75 percent of responding advertisers stated that conversions were the most important goal of their retail media network (RMN) campaigns. On the other hand, 18 percent said that awareness was the top goal of their RMN campaigns.
Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital retail media advertising in the United States
Overview
7
- Premium Statistic Digital retail media ad spend worldwide 2018-2028
- Premium Statistic Digital retail media CTR worldwide 2021-2023
- Premium Statistic Digital retail media CPC worldwide 2021-2023
- Premium Statistic Digital retail media ad spend growth 2022, by ad type
- Premium Statistic Retail media ad spend in the U.S. 2019-2026
- Premium Statistic Retail media ad spend CAGR in the U.S. 2019-2026
- Premium Statistic Retail media share of digital ad spend in the U.S. 2021-2027
Key players
7
- Premium Statistic Revenue of retail media platforms worldwide 2021
- Premium Statistic Retail media ad spend in the U.S. 2019-2026, by platform
- Premium Statistic Retail media ad spend growth 2019-2026, by platform
- Premium Statistic Digital retail media ad spend in the U.S. 2019-2023, by company
- Premium Statistic Digital retail media ad revenue growth worldwide 2022, by retailer
- Basic Statistic Digital retail media advertising ARPU in the U.S. 2021, by network
- Premium Statistic Most-used retail media networks in the U.S. 2022
Marketer insights
8
- Premium Statistic Usage of retail media advertising in the U.S. 2022
- Premium Statistic Benefits of retail media networks in the U.S. 2022
- Premium Statistic Types of retail media network (RMN) ad partners used in the U.S. 2022
- Premium Statistic Types of retail media network (RMN) ad tactics used in the U.S. 2022
- Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2022
- Premium Statistic Leading digital retail media ad formats in North America 2022
- Premium Statistic Leading objective of retail media campaigns in the U.S. 2022
- Premium Statistic Goals of retail media campaigns in the U.S. 2022
Consumer insights
8
- Premium Statistic Main online platforms for product research in the U.S. 2023
- Premium Statistic Most trusted social networks to find and buy products in the U.S. 2022
- Premium Statistic Fastest growing e-commerce websites in the U.S. 2022
- Basic Statistic Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
- Premium Statistic Leading shopping apps in the U.S. 2021, by monthly active users
- Premium Statistic Leading groceries websites in the U.S. 2023, based on visit share
- Premium Statistic Most visited U.S. fashion retailer websites based on monthly visits 2020-2021
- Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
Further Content: You might find this interesting as well
ANA. (January 31, 2023). Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA. "Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022." Chart. January 31, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA. (2023). Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA. "Level of Importance of Retail Media Network (Rmn) Campaign Goals According to Marketers in The United States as of Summer 2022." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA, Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022 Statista, https://www.statista.com/statistics/1364089/retail-media-networks-usa/ (last visited June 01, 2024)
Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022 [Graph], ANA, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/1364089/retail-media-networks-usa/