In October 2022, a survey on podcast consumption in the United States, showed that among all generations except Gen X, podcasts with video were the preffered format. While among the generation of millennials 43 percent of respondents stated that they preferred a podcast with video, Gen X was more leaning towards no video with 31 percent of respondents stating that they favoured podcasts without video.
Preferred podcast format with or without video in the United States as of October 2022, by generation
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Morning Consult. (January 11, 2023). Preferred podcast format with or without video in the United States as of October 2022, by generation [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/
Morning Consult. "Preferred podcast format with or without video in the United States as of October 2022, by generation." Chart. January 11, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/
Morning Consult. (2023). Preferred podcast format with or without video in the United States as of October 2022, by generation. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/
Morning Consult. "Preferred Podcast Format with or without Video in The United States as of October 2022, by Generation." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/
Morning Consult, Preferred podcast format with or without video in the United States as of October 2022, by generation Statista, https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/ (last visited June 01, 2024)
Preferred podcast format with or without video in the United States as of October 2022, by generation [Graph], Morning Consult, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1359782/podcast-format-video-by-generation/