Social media share in digital video ad revenue 2022-2027, by platform
In 2022, TikTok's estimated share in global video advertising revenue stood at seven percent. The source projected it would double by 2027. Additionally, TikTok Douyin (the same app in China) held a share of 15 percent in 2022 and was expected to grow to 23 percent in the same period. Combined, the apps would account for 37 percent of the total in 2027.