Browsing products and gift ideas was the biggest reason U.S. consumers used social media in relation to holiday shopping. Reading product reviews was second, wit 19 percent of consumers doing so in 2023. In the same year, 12 percent of shoppers made holiday purchases using a social media platform.
Main social commerce activities during holiday shopping in the United States in from 2019 to 2023
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Other statistics that may interest you Social commerce in the United States
Overview
5
- Premium Statistic Social commerce as share of total e-commerce worldwide 2018-2028
- Premium Statistic Share of social commerce buyers worldwide 2023, by country
- Premium Statistic Social commerce revenue in the U.S. 2018-2028
- Premium Statistic Social commerce share of online retail sales in the U.S. 2021-2027
- Premium Statistic Social referrals to e-commerce sites in the U.S. 2021-2023, by device
Product categories
4
- Basic Statistic Most purchased product categories on social media in the U.S. 2023
- Premium Statistic Top TikTok shop product categories in the U.S. 2023, by sales share
- Basic Statistic Main products sold by influencers in the U.S. 2023
- Basic Statistic Most purchased product categories from influencers in the U.S. 2023
Social buyers
4
Purchasing behavior
6
- Premium Statistic Most used social commerce platforms by digital shoppers in the U.S. 2023
- Premium Statistic Social commerce platforms most used by digital shoppers in the U.S. 2023, by age
- Premium Statistic Average retail social commerce sales per buyer in the U.S. 2020-2027
- Basic Statistic Social media shopping frequency in the U.S. 2023
- Basic Statistic Top reasons to buy products on social media in the U.S. 2023, by age group
- Premium Statistic Main holiday shopping social commerce activities in the U.S. 2019-2023
Inspiration and influence
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- Premium Statistic Main online platforms for product research in the U.S. 2023
- Premium Statistic Social media usage for product search in the U.S. 2023, by age
- Premium Statistic Top online discovery channels for clothing buyers in the U.S. 2023
- Premium Statistic Consumers who bought an item after seeing it on social media in the U.S. 2023, by age
- Premium Statistic Social media accounts users followed and bought from in the U.S. 2023, by generation
- Basic Statistic Times a product on social media was viewed before purchase in the U.S. 2023, by age
Advertising and marketing
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- Premium Statistic Revenue of the social media advertising industry in the U.S. 2019-2028
- Premium Statistic Social media ad spend in the U.S. 2020-2023, by platform
- Premium Statistic Influencer marketing spend and social ad spend growth in the U.S. 2023
- Premium Statistic Influencer marketing spending in the U.S. 2023-2024, by platform
- Premium Statistic Social media usage by SMBs to advertise products and services in the U.S. 2023
- Premium Statistic Sponsored content types shared by creators from the U.S. 2023
Further Content: You might find this interesting as well
Deloitte. (October 13, 2023). Main social commerce activities during holiday shopping in the United States in from 2019 to 2023 [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte. "Main social commerce activities during holiday shopping in the United States in from 2019 to 2023." Chart. October 13, 2023. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte. (2023). Main social commerce activities during holiday shopping in the United States in from 2019 to 2023. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte. "Main Social Commerce Activities during Holiday Shopping in The United States in from 2019 to 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/
Deloitte, Main social commerce activities during holiday shopping in the United States in from 2019 to 2023 Statista, https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/ (last visited June 13, 2024)
Main social commerce activities during holiday shopping in the United States in from 2019 to 2023 [Graph], Deloitte, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1346055/social-commerce-activities-holiday-shopping-united-states/