Main reasons for using social media in Ghana 2023
As of the third quarter of 2023, approximately 54 percent of internet users in Ghana used social media primarily to keep in touch with friends and family. Moreover, for around 49 percent and 42 percent of internet users in the country, social media platforms were accessed for seeing what's being talked about and filling spare time, respectively. Reading news stories was cited by roughly 41 percent of the respondents.