Italy leading video content type Q3 2023, by usage reach
During the third quarter of 2023, online videos recorded an audience reach of over 91.5 percent among internet users in Italy. Music videos recorded the highest category reach, with 45.3 percent of responding internet users reporting watching this type of video online each week. Additionally, over 34 percent of internet users in Italy watched video tutorials and how-to video content weekly during the third quarter of 2023.