Leading areas of interest for B2B content marketers worldwide 2022
During a July 2021 survey among B2B marketers worldwide, 62 percent of respondents said changes to search engine optimization (SEO) and search algorithms were areas that would be most important between 2021 and 2022. Data management and analytics were cited as most important area by 50 percent of respondents, while 44 percent cited content marketing as a revenue center.