During a 2021 survey carried out in the United States, it was found that adjacency to hard news content lifted brand favorability by six percent compared to non-news content, whereas in case of sports news, the favorability was lifted by eight percent. Among the news genres, entertainment news lifted purchase intent the most.
Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre
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Magna, & Walt Disney. (November 2, 2021). Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/
Magna, und Walt Disney. "Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre." Chart. November 2, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/
Magna, Walt Disney. (2021). Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/
Magna, and Walt Disney. "Impact of Adjacency to News Content on Digital Advertising Perception among Consumers in The United States as of November 2021, by News Genre." Statista, Statista Inc., 2 Nov 2021, https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/
Magna & Walt Disney, Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre Statista, https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/ (last visited June 10, 2024)
Impact of adjacency to news content on digital advertising perception among consumers in the United States as of November 2021, by news genre [Graph], Magna, & Walt Disney, November 2, 2021. [Online]. Available: https://www.statista.com/statistics/1278070/ad-adjacency-news-impact-usa/