Social consciousness for brands, which had performed well during the coronavirus crisis was the consumer persona type, 71 percent of the consumers in India belonged to in March 2021. Bargain hunters, purchasing whenever they find a good deal, in contrast, were at only a little more than 50 percent in the share of consumer persona.
Share of consumers in India in 2021, by consumer type
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Deloitte Digital. (March 31, 2021). Share of consumers in India in 2021, by consumer type [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1228531/india-share-of-consumer-types/
Deloitte Digital. "Share of consumers in India in 2021, by consumer type." Chart. March 31, 2021. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1228531/india-share-of-consumer-types/
Deloitte Digital. (2021). Share of consumers in India in 2021, by consumer type. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1228531/india-share-of-consumer-types/
Deloitte Digital. "Share of Consumers in India in 2021, by Consumer Type." Statista, Statista Inc., 31 Mar 2021, https://www.statista.com/statistics/1228531/india-share-of-consumer-types/
Deloitte Digital, Share of consumers in India in 2021, by consumer type Statista, https://www.statista.com/statistics/1228531/india-share-of-consumer-types/ (last visited June 01, 2024)
Share of consumers in India in 2021, by consumer type [Graph], Deloitte Digital, March 31, 2021. [Online]. Available: https://www.statista.com/statistics/1228531/india-share-of-consumer-types/