In 2023, Amazon Prime Day sales reached 12.7 billion U.S. dollars in the United States. Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual event has become one of the biggest online shopping days worldwide. While in 2020 Prime Day was moved to October due to the coronavirus pandemic, in 2021 the celebration was held in the month of June. On both occasions
Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars)
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eMarketer, & Digital Commerce 360. (July 13, 2023). Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer, und Digital Commerce 360. "Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars)." Chart. July 13, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer, Digital Commerce 360. (2023). Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer, and Digital Commerce 360. "Amazon Prime Day Sales in The United States from 2016 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Jul 2023, https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer & Digital Commerce 360, Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/ (last visited June 01, 2024)
Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars) [Graph], eMarketer, & Digital Commerce 360, July 13, 2023. [Online]. Available: https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/