Distribution of Instagram influencers worldwide in 2023, by category
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Influencer marketing in Germany
Influencer accounts
6
- Premium Statistic Distribution of influencers Germany 2020, by number of Instagram followers
- Premium Statistic Average daily follower growth on influencer accounts in Germany 2020, by topic
- Premium Statistic Share of influencer subscribers on social media Germany 2021
- Premium Statistic Share of people following influencer product recommendations Germany 2021
- Premium Statistic Purchase decisions based on influencers Germany 2020
- Premium Statistic Opinions on influencers earning money for product recommendations in Germany 2020
Influencer marketing in companies
7
- Premium Statistic Average market price for an influencer post in Germany 2020
- Premium Statistic Planned annual company budget for influencer marketing Germany 2020
- Premium Statistic Opinions on influencer marketing advantages Germany 2020
- Premium Statistic Opinions on importance of influencer marketing during COVID-19 Germany 2020
- Premium Statistic Opinions in companies on finding the right influencer Germany 2020
- Premium Statistic Companies involving influencers in product or campaign development Germany 2020
- Premium Statistic Share of companies with influencer marketing departments Germany 2020
Popular influencers
6
- Premium Statistic Leading 10 influencers on Instagram Germany 2020, by number of followers
- Premium Statistic Leading food influencers on Instagram in Germany 2018
- Premium Statistic Leading 10 YouTube channels Germany 2023, by number of subscribers
- Premium Statistic Leading 10 gaming influencers on YouTube in Germany 2023, by number of subscribers
- Premium Statistic Leading 10 vegan influencers on YouTube Germany 2023, by number of subscribers
- Premium Statistic Leading TikTok accounts Germany 2023, by number of followers
International overview
7
- Premium Statistic Share of Instagram influencers worldwide 2023, by category
- Premium Statistic Most mentioned brands on German-language Instagram worldwide 2021
- Premium Statistic Platforms with highest influencer marketing ROI worldwide 2020
- Premium Statistic Industries increasing spending on influencer marketing 2020
- Premium Statistic Most popular media for influencer marketing worldwide 2021
- Premium Statistic Consumers interacting with influencers 2020, by platform
- Premium Statistic Influencer engagement rates worldwide 2020, by platform
Further related statistics
20
- Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Percentage of fraud-free influencers on Instagram worldwide 2018-2019, by country
- Global Instagram influencers and follower growth anomalies 2018-2019, by profile size
- Share of Instagram influencers with follower growth anomalies worldwide 2018-2019
- Share of fraud-free influencers on Instagram worldwide 2018-2019, by profile size
- Engagement rate among Instagram influencers worldwide 2023, by category
- Instagram posts share by influencers worldwide in 2018, by content type
- Instagram influencers who have inauthentic comments worldwide 2018-2019, by country
- Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size
- Average number of Instagram posts per week among influencers worldwide in 2018
- Respondents who would be interested in buying products influencer Indonesia 2019
- Respondents who believed in the product used by Instagram influencer Indonesia 2019
- Reasons for following influencer account on Instagram Indonesia 2019
- Influencer review is more convincing than official ads in Indonesia 2019
- Responses to Instagram posts by age group Indonesia 2019
- Full-time status of online content creators in 2021, by number of years active
- Leading social media influencers in discovering products APAC 2020 by type
- Instagram influencers in the UK 2020, by category
- Canada: business activities supported via social media 2014
- Share of people who followed social media influencers Malaysia 2023, by age group
Further Content: You might find this interesting as well
Statistics
- Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Percentage of fraud-free influencers on Instagram worldwide 2018-2019, by country
- Global Instagram influencers and follower growth anomalies 2018-2019, by profile size
- Share of Instagram influencers with follower growth anomalies worldwide 2018-2019
- Share of fraud-free influencers on Instagram worldwide 2018-2019, by profile size
- Engagement rate among Instagram influencers worldwide 2023, by category
- Instagram posts share by influencers worldwide in 2018, by content type
- Instagram influencers who have inauthentic comments worldwide 2018-2019, by country
- Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size
- Average number of Instagram posts per week among influencers worldwide in 2018
- Respondents who would be interested in buying products influencer Indonesia 2019
- Respondents who believed in the product used by Instagram influencer Indonesia 2019
- Reasons for following influencer account on Instagram Indonesia 2019
- Influencer review is more convincing than official ads in Indonesia 2019
- Responses to Instagram posts by age group Indonesia 2019
- Full-time status of online content creators in 2021, by number of years active
- Leading social media influencers in discovering products APAC 2020 by type
- Instagram influencers in the UK 2020, by category
- Canada: business activities supported via social media 2014
- Share of people who followed social media influencers Malaysia 2023, by age group
HypeAuditor. (March 13, 2024). Distribution of Instagram influencers worldwide in 2023, by category [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor. "Distribution of Instagram influencers worldwide in 2023, by category." Chart. March 13, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor. (2024). Distribution of Instagram influencers worldwide in 2023, by category. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor. "Distribution of Instagram Influencers Worldwide in 2023, by Category." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/
HypeAuditor, Distribution of Instagram influencers worldwide in 2023, by category Statista, https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/ (last visited June 10, 2024)
Distribution of Instagram influencers worldwide in 2023, by category [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1123051/instagram-influencers-share-world-category/