Influence of social media advertising in Dutch-speaking part of Belgium 2019-2020
When asked whether social media advertising affected their shopping behavior in 2020, 58 percent of Flemish respondents aged from 16 to 24 years said this did influence them. Twenty percent of respondents aged more than 65 years agreed with the statement in 2019, the lowest response of all potential answer. This increased of four percent during the next year.