The largest share of women in Japan spent less than two thousand Japanese yen per month on makeup as revealed in a survey conducted in August 2023. While 76.5 percent of male respondents stated that they did not buy any beauty cosmetics, the share was significantly smaller among women.
Average monthly expenses on beauty cosmetic products in Japan as of August 2023, by gender
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Other statistics that may interest you Beauty industry in Japan
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Major companies
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Consumer behavior
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Hot Pepper Beauty Academy. (December 7, 2023). Average monthly expenses on beauty cosmetic products in Japan as of August 2023, by gender [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1057494/japan-average-total-amount-spent-beauty-cosmetics/
Hot Pepper Beauty Academy. "Average monthly expenses on beauty cosmetic products in Japan as of August 2023, by gender." Chart. December 7, 2023. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1057494/japan-average-total-amount-spent-beauty-cosmetics/
Hot Pepper Beauty Academy. (2023). Average monthly expenses on beauty cosmetic products in Japan as of August 2023, by gender. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1057494/japan-average-total-amount-spent-beauty-cosmetics/
Hot Pepper Beauty Academy. "Average Monthly Expenses on Beauty Cosmetic Products in Japan as of August 2023, by Gender." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1057494/japan-average-total-amount-spent-beauty-cosmetics/
Hot Pepper Beauty Academy, Average monthly expenses on beauty cosmetic products in Japan as of August 2023, by gender Statista, https://www.statista.com/statistics/1057494/japan-average-total-amount-spent-beauty-cosmetics/ (last visited June 13, 2024)
Average monthly expenses on beauty cosmetic products in Japan as of August 2023, by gender [Graph], Hot Pepper Beauty Academy, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1057494/japan-average-total-amount-spent-beauty-cosmetics/