Amazon Prime Video brand profile in the UK 2022
When it comes to video-on-demand users, brand awareness of Amazon Prime Video is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Prime Video in the UK?
In total, 59% of UK video-on-demand users say they like Amazon Prime Video. However, in actuality, among the 93% of UK respondents who know Amazon Prime Video, 63% of people like the brand.
What is the usage share of Amazon Prime Video in the UK?
All in all, 58% of video-on-demand users in the UK use Amazon Prime Video. That means, of the 93% who know the brand, 62% use them.
How loyal are the users of Amazon Prime Video?
Around 50% of video-on-demand users in the UK say they are likely to use Amazon Prime Video again. Set in relation to the 58% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Amazon Prime Video in the UK?
In May 2022, about 39% of UK video-on-demand users had heard about Amazon Prime Video in the media, on social media, or in advertising over the past four weeks. Of the 93% who know the brand, that's 42%, meaning at the time of the survey there's some buzz around Amazon Prime Video in the UK.
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