Brands associated with Christmas in Great Britain 2018

This statistic presents the leading ten brands that the British public rated as making them feel 'Christmassy' in 2018. Confectionary brands dominated the ranking, with Quality Street rated as the best brand at making Brits feel 'Christmassy', followed by Terry's Chocolate Orange.

Which of the following brands make you feel 'Christmassy'?*

Characteristic	Share of respondents
Quality Street	42%
Terry's Chocolate Orange	37%
Cadbury Roses	35%
Ferrero Rocher	35%
After Eights	34%
Celebrations	33%
Baileys	32%
Lindt	31%
Lindt Lindor	30%
M&S	30%

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Release date

December 2018

More information

Region

United Kingdom (Great Britain)

Survey time period

2018

Method of interview

Online survey

Supplementary notes

* The original question was worded as follows: "How good are each of the following brands at making you feel 'Christmassy'? Please rate each brand on a 1-10 scale, where 1 means 'not at all Christmassy' and 10 means 'very Christmassy'".

Number of respondents not provided by the source.

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