CPG industry advertising in the U.S. - statistics & facts
Key insights
- Ad spend in the U.S. grocery stores industry
- 1.94bn USD
Detailed statistics
U.S. grocery stores ad spend 2021-2022
- Digital ad spend in the U.S. CPG industry
- 3.7bn USD
Detailed statistics
CPG ad spend in the U.S. 2022, by medium
- Leading CPG advertiser in the U.S.
- Procter & Gamble
Detailed statistics
Largest advertisers in the U.S. 2022
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Current statistics on this topic
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Overview
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- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic Digital ad spending per internet user in the U.S. 2018-2027
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Change in total and digital marketing spending in the U.S. 2023, by industry
- Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
Overview
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Advertising revenue in the U.S. 2014-2027
Advertising revenue in the U.S. 2014-2027
Advertising media owners revenue in the United States from 2014 to 2027 (in billion U.S. dollars)
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Digital ad spending per internet user in the U.S. 2018-2027
Digital ad spending per internet user in the U.S. 2018-2027
Digital ad spending per internet user in the U.S. 2018-2027 (in U.S. dollars)
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Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
Distribution of digital advertising spending in the United States in 2022, by industry
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Change in total and digital marketing spending in the U.S. 2023, by industry
Change in total and digital marketing spending in the U.S. 2023, by industry
Change in total and digital marketing spending according to CMOs in the United States as of August 2023, by industry
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Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
Marketing expenses as a percentage of companies' overall budgets according to CMOs in the United States as of August 2023, by industry
CPG advertising
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- Premium Statistic CPG ad spend in the U.S. 2022, by medium
- Premium Statistic CPG digital ad spend in the U.S. 2022, by format
- Premium Statistic CPG ad spend share in the U.S. 2022, by sub-category
- Premium Statistic Marketing budget changes among CPG brands in the U.S. 2023
- Premium Statistic CPG ad budget dedicated to retail media U.S. 2022
- Premium Statistic Number of RMNs used by CPG brands in the U.S. 2023
- Premium Statistic Leading digital retail media ad formats in North America 2022
- Premium Statistic Top measurement attributes of RMNs in the U.S. 2023
CPG advertising
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CPG ad spend in the U.S. 2022, by medium
CPG ad spend in the U.S. 2022, by medium
Consumer packaged goods (CPG) advertising spending in the United States between January and November 2022, by medium (in billion U.S. dollars)
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CPG digital ad spend in the U.S. 2022, by format
CPG digital ad spend in the U.S. 2022, by format
Consumer packaged goods (CPG) digital advertising spending in the United States between January and November 2022, by format (in billion U.S. dollars)
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CPG ad spend share in the U.S. 2022, by sub-category
CPG ad spend share in the U.S. 2022, by sub-category
Distribution of consumer packaged goods (CPG) advertising spending in the United States in 2022, by selected sub-category
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Marketing budget changes among CPG brands in the U.S. 2023
Marketing budget changes among CPG brands in the U.S. 2023
Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023
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CPG ad budget dedicated to retail media U.S. 2022
CPG ad budget dedicated to retail media U.S. 2022
Advertising budget dedicated to retail media networks according to consumer packaged goods (CPG) executives in the United States as of 2022
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Number of RMNs used by CPG brands in the U.S. 2023
Number of RMNs used by CPG brands in the U.S. 2023
Number of retail media networks (RMNs) used by CPG/FMCG brands in the United States as of August 2023
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Leading digital retail media ad formats in North America 2022
Leading digital retail media ad formats in North America 2022
Level of importance of selected ad formats in retail media advertising programs in North America as of April 2024
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Top measurement attributes of RMNs in the U.S. 2023
Top measurement attributes of RMNs in the U.S. 2023
Most attractive measurement attributes of retail media networks (RMNs) according to CPG/FMCG brands in the United States as of August 2023
CPG marketing
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- Premium Statistic U.S. CPG manufacturer marketing budget share 2023, by type
- Premium Statistic U.S. CPG manufacturer digital marketing budget share 2023, by type
- Premium Statistic U.S. CPG manufacturer marketing budget as share of sales 2022-2023
- Premium Statistic Types of CPG marketing spend impacting consumers in the U.S. the most 2022
CPG marketing
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U.S. CPG manufacturer marketing budget share 2023, by type
U.S. CPG manufacturer marketing budget share 2023, by type
Distribution of CPG manufacturer marketing spending in the United States in 2023, by type
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U.S. CPG manufacturer digital marketing budget share 2023, by type
U.S. CPG manufacturer digital marketing budget share 2023, by type
Distribution of CPG manufacturer digital marketing spending in the United States in 2023, by type
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U.S. CPG manufacturer marketing budget as share of sales 2022-2023
U.S. CPG manufacturer marketing budget as share of sales 2022-2023
CPG manufacturer marketing spending as share of sales in the United States in 2022 and 2023
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Types of CPG marketing spend impacting consumers in the U.S. the most 2022
Types of CPG marketing spend impacting consumers in the U.S. the most 2022
CPG manufacturer marketing spending impact on consumers in the United States in 2022, by type
Leaders and benchmarks
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- Premium Statistic Ad spend of selected personal care brands in the U.S. 2022
- Premium Statistic Ad spend of selected household product brands in the U.S. 2022
- Premium Statistic Ad spend of selected beverage brands in the U.S. 2022
- Premium Statistic Procter & Gamble: ad spend in the U.S. 2009-2022
- Premium Statistic L'Oreal: advertising spending in the U.S. 2009-2022
- Premium Statistic PepsiCo: ad spend in the U.S. 2014-2022
- Premium Statistic Nestlé: ad spend in the U.S. 2013-2022
Leaders and benchmarks
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Ad spend of selected personal care brands in the U.S. 2022
Ad spend of selected personal care brands in the U.S. 2022
Advertising spending of selected personal care brands in the United States in 2022 (in million U.S. dollars)
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Ad spend of selected household product brands in the U.S. 2022
Ad spend of selected household product brands in the U.S. 2022
Advertising spending of selected household product brands in the United States in 2022 (in million U.S. dollars)
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Ad spend of selected beverage brands in the U.S. 2022
Ad spend of selected beverage brands in the U.S. 2022
Advertising spending of selected beverage brands in the United States in 2022 (in million U.S. dollars)
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Procter & Gamble: ad spend in the U.S. 2009-2022
Procter & Gamble: ad spend in the U.S. 2009-2022
Procter & Gamble's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)
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L'Oreal: advertising spending in the U.S. 2009-2022
L'Oreal: advertising spending in the U.S. 2009-2022
L'Oreal's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)
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PepsiCo: ad spend in the U.S. 2014-2022
PepsiCo: ad spend in the U.S. 2014-2022
PepsiCo's advertising spending in the United States from 2014 to 2022 (in billion U.S. dollars)
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Nestlé: ad spend in the U.S. 2013-2022
Nestlé: ad spend in the U.S. 2013-2022
Nestlé advertising spending in the United States from 2013 to 2022 (in million U.S. dollars)
Spotlight: Environmental, social, and corporate governance (ESG)
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- Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
- Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
- Premium Statistic Share of U.S. CMOs considering their brand has a customer-focused purpose 2023
- Premium Statistic Share of U.S. CMOs considering their brand has a strong social purpose 2023
- Premium Statistic Share of U.S. CMOs considering their brand has a planet-focused purpose 2023
Spotlight: Environmental, social, and corporate governance (ESG)
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Premium Statistic
Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
Consumers' opinion on how often brands should take a stand on important social and political issues in the United States in 2022 and 2023
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Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023
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Share of U.S. CMOs considering their brand has a customer-focused purpose 2023
Share of U.S. CMOs considering their brand has a customer-focused purpose 2023
Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry
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Share of U.S. CMOs considering their brand has a strong social purpose 2023
Share of U.S. CMOs considering their brand has a strong social purpose 2023
Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry
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Share of U.S. CMOs considering their brand has a planet-focused purpose 2023
Share of U.S. CMOs considering their brand has a planet-focused purpose 2023
Percentage of CMOs who consider their brands' promise has a strong planet-focused purpose in the United States as of February 2023, by industry
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