Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Procter & Gamble, also known as P&G, is the largest consumer goods company in the world. It mainly manufactures laundry and cleaning supply products, as well as products in the cosmetics and personal care sector. The company's roots date back to the year 1837 when it was founded by William Procter and James Gamble in Cincinnati, Ohio, where the company's headquarters remain to this day.
The biggest player in the market
In the financial year 2022, Procter & Gamble's sales amounted to over 80 billion U.S. dollars worldwide. This revenue was generated as a result of the company's numerous billion U.S. dollar brands within the consumer goods industry. As of 2022, three of the company's brands were ranked within the top fifteen personal care brands in the world; the leading one being Pampers, which had a brand value of approximately 20 billion U.S. dollars. Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaigns. Recently, the company’s advertising expenditure amounted to approximately eight billion U.S. dollars. In the United States alone, Procter & Gamble spent 163 million U.S. dollars promoting its Olay brand in 2021.What is P&G’s main business segment?
P&G is engaged on multiple fronts of the consumer goods market, with a diverse range of well-known products and brands, such as the hair care brands Head & Shoulders and Herbal Essences or the leading deodorant brand Old Spice. Nonetheless, the company’s most profitable business segment is the fabric and home care one, generating global net sales of over 27 billion U.S. dollars in 2022. Some of its fabric and home care brands, like Mr. Clean and Dawn, made it in a ranking of the most popular among U.S. women in the third quarter of 2022. Moreover, in the same year, P&G’s brand Tide ranked first as the leading liquid laundry detergent brand in the United Sales in terms of both dollar and unit sales.
