This statistic shows the results of a survey conducted from February to June 2018 among adult Americans on their preferred quick service restaurant brands. The results were sorted by recent purchases based on the price. During the survey, 12.9 percent of respondents prefer Subway based on lower prices; 9 percent of respondents prefer Subway without regard to lower prices.
United States: Brand preferences for quick serve restaurants from February through June 2018, by recent purchase based on price
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Other statistics that may interest you Quick service restaurants in France
Overview
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Impact of inflation on quick service restaurants
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Leading players
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The Brand Strength Monitor. (July 31, 2018). United States: Brand preferences for quick serve restaurants from February through June 2018, by recent purchase based on price [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/888673/us-brand-preferences-for-quick-serve-restaurants-based-on-price/
The Brand Strength Monitor. "United States: Brand preferences for quick serve restaurants from February through June 2018, by recent purchase based on price." Chart. July 31, 2018. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/888673/us-brand-preferences-for-quick-serve-restaurants-based-on-price/
The Brand Strength Monitor. (2018). United States: Brand preferences for quick serve restaurants from February through June 2018, by recent purchase based on price. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/888673/us-brand-preferences-for-quick-serve-restaurants-based-on-price/
The Brand Strength Monitor. "United States: Brand Preferences for Quick Serve Restaurants from February through June 2018, by Recent Purchase Based on Price." Statista, Statista Inc., 31 Jul 2018, https://www.statista.com/statistics/888673/us-brand-preferences-for-quick-serve-restaurants-based-on-price/
The Brand Strength Monitor, United States: Brand preferences for quick serve restaurants from February through June 2018, by recent purchase based on price Statista, https://www.statista.com/statistics/888673/us-brand-preferences-for-quick-serve-restaurants-based-on-price/ (last visited June 16, 2024)
United States: Brand preferences for quick serve restaurants from February through June 2018, by recent purchase based on price [Graph], The Brand Strength Monitor, July 31, 2018. [Online]. Available: https://www.statista.com/statistics/888673/us-brand-preferences-for-quick-serve-restaurants-based-on-price/