This statistic shows the result of a survey in 2017 where European travelers were asked to select the online sources they used to book travel on their last trip. Overall, online travel agencies (OTAs) were the main source of booking travel online. It was especially popular with German travelers, with 56 percent saying they had last used an OTA to book travel.
Main online sources used to book travel on last trip by travelers in Europe in 2017
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Digital travel planning in the United Kingdom (UK)
Travel and tourism market overview
6
- Premium Statistic Travel & Tourism market revenue in the United Kingdom 2018-2028, by segment
- Premium Statistic Number of users of hotels in the UK 2018-2028
- Premium Statistic Number of users of vacation rentals in the UK 2018-2028
- Premium Statistic Number of users of package holidays in the UK 2018-2028
- Premium Statistic Revenue of the flights industry in the UK 2018-2028
- Premium Statistic Number of users of flights in the UK 2018-2028
Online travel planning
5
- Premium Statistic Most searched travel terms on Google in the UK 2022-2023
- Premium Statistic Voice assistant usage in selected countries 2022, by sector
- Premium Statistic eMagazine / online magazine website purchases by brand in the UK 2023
- Premium Statistic E-commerce website traffic on Black Friday in the UK 2021-2022
- Premium Statistic Leading technologies that would increase the confidence of travelers from the UK 2021
Online travel booking
6
- Premium Statistic Preferred methods to book the next overseas holiday in the UK October 2022
- Premium Statistic Preferred methods to book the next overseas holiday in the UK October 2022, by age
- Premium Statistic Travel product online bookings in the UK 2024
- Premium Statistic Mobile payments usage by situation in the UK 2024
- Premium Statistic Attitudes towards traveling in the UK 2024
- Premium Statistic Popular products to buy with buy now, pay later (BNPL) in the UK 2021
Online travel providers
5
- Premium Statistic Leading holiday travel provider websites in the UK Q1 2024, by share of voice
- Premium Statistic Hotel / private accommodation online bookings by brand in the UK 2024
- Premium Statistic Flight search engine online bookings by brand in the UK 2024
- Premium Statistic Share of visits to the travel website booking.com worldwide 2024, by country
- Premium Statistic Share of visits to the travel website tripadvisor.com worldwide 2024, by country
Further related statistics
6
- Revenue of Sohu in China 2023, by segment
- Baidu's total revenue 2013-2023
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Factors affecting accommodation booking worldwide as of July 2016
- Resources shoppers use most often to make purchase decisions in the UK 2013
- Travelers trusting family & friends as travel resources worldwide in 2013, by region
Further Content: You might find this interesting as well
Statistics
- Revenue of Sohu in China 2023, by segment
- Baidu's total revenue 2013-2023
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Factors affecting accommodation booking worldwide as of July 2016
- Resources shoppers use most often to make purchase decisions in the UK 2013
- Travelers trusting family & friends as travel resources worldwide in 2013, by region
Expedia. (December 27, 2017). Main online sources used to book travel on last trip by travelers in Europe in 2017 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/808081/online-sources-used-to-book-travel-in-europe/
Expedia. "Main online sources used to book travel on last trip by travelers in Europe in 2017." Chart. December 27, 2017. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/808081/online-sources-used-to-book-travel-in-europe/
Expedia. (2017). Main online sources used to book travel on last trip by travelers in Europe in 2017. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/808081/online-sources-used-to-book-travel-in-europe/
Expedia. "Main Online Sources Used to Book Travel on Last Trip by Travelers in Europe in 2017." Statista, Statista Inc., 27 Dec 2017, https://www.statista.com/statistics/808081/online-sources-used-to-book-travel-in-europe/
Expedia, Main online sources used to book travel on last trip by travelers in Europe in 2017 Statista, https://www.statista.com/statistics/808081/online-sources-used-to-book-travel-in-europe/ (last visited June 10, 2024)
Main online sources used to book travel on last trip by travelers in Europe in 2017 [Graph], Expedia, December 27, 2017. [Online]. Available: https://www.statista.com/statistics/808081/online-sources-used-to-book-travel-in-europe/