Mexico & LatAm: mobile shopping frequency

The figure shows the mobile shopping frequency in Mexico and Latin America as of August 2016, based on a survey carried out in Mexico, Brazil, Chile, Colombia and Peru. On average, 14 percent of mobile buyers in all the Latin American countries surveyed stated that they purchased products via mobile on a daily or weekly basis. In Mexico, 13 percent of respondents said so.

Mobile shopping frequency in Mexico and Latin America as of August 2016

Characteristic	Mexico	Latin America*
Daily or weekly	13%	14%
Monthly	45%	43%
A few times a year	43%	44%

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Release date

October 2016

More information

Region

LAC

Survey time period

July 22 to August 17, 2016

Number of respondents

1,000 respondents**

Age group

18 years and older

Special properties

Smartphone and tablet shoppers who purchased a product via mobile in the past six months

Supplementary notes

* Average figures including all of the five countries surveyed: Mexico, Brazil, Chile, Colombia and Peru.
** The number of respondents amounted to 200 in each country surveyed.
The original question posed on the survey was: "¿Con qué frecuencia compras productos o servicios a través de tu Smartphone o Tablet?"

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