Airline company choice reasons 2015 survey

This survey displays the reasons consumers gave for choosing a holiday/airline company from a survey conducted in the United Kingdom (UK) in 2015. Among respondents, 29 percent stated 'low cost' and 'familiarity' as main reasons respectively.

Reasons for choosing airline/holiday companies in the United Kingdom (UK) in 2015*

Characteristic	Main reason	Other reason
Familiarity	29%	58%
Low cost	29%	47%
Reputation	11%	47%
Customer service	6%	44%
Safety standards	7%	33%
Punctuality record	3%	32%
Comfy seats/legroom	3%	29%
Offers assistance**	6%	29%
Frequent flyer/airmiles	5%	12%
Environment a priority	3%	8%
Other	4%	4%

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Release date

June 2015

More information

Region

United Kingdom

Survey time period

November 2014 to January 2015

Number of respondents

974*

Special properties

decision-makers for whom airline/holiday company was important; all who had flown in the last 12 months

Method of interview

Telephone interviews and online survey

Supplementary notes

* The original survey question was worded as follows: "Why did you choose to fly with this airline or holiday company? And which was the main reason?". All were asked about their most recent flight.
** Only asked of all PRM (people with reduced mobility when travelling by air).

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