Singapore: path to multi-channel retail purchases 2014
This statistic presents preferences of consumers regarding multi-channel retailing in Singapore. As of October 2014, it was found that 39 percent of respondents from the region had searched for goods online and also purchased them online. Some 14 percent of respondents stated that they had searched for goods online and then bought them in a store. To attract consumers to online stores, Singaporean advertisers spent, among others, 77 million U.S. dollars on display and search