Affluent Baby Boomers: most effective ad channels 2014, by reach

Published by Statista Research Department, Dec 12, 2014
The graph shows most effective advertising channels according to affluent Baby Boomers in the United States in December 2014, sorted by reach. The source found that with 75 percent reach, television advertising has the highest reach among upscale Boomers with household income of 75,000 U.S. dollars or more.

Most effective advertising channels among affluent Baby Boomers in the United States in 2014, by reach

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

December 2014

Region

United States

Survey time period

August 22 to 27, 2014

Number of respondents

1,056 respondents

Age group

50-68 years

Special properties

among respondents who have seen or heard advertising on a platform in the past 30 days; respondents with a household income of 75,000 U.S. dollars or more

Method of interview

Online survey

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Advertising consumption and perception in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising consumption and perception in the United States

Overview

5

Digital overview

8

Video

4

Podcast advertising

4

Brand safety

5

Environmental, social, and corporate governance (ESG)

7

Logos

4

Artificial intelligence (AI)

5

Spotlight: Generation Z

7

Further related statistics

4

Further Content: You might find this interesting as well

Statistics

Topics

Internet usage in South KoreaSocial media usage in South KoreaAdvertising industry in South KoreaDigital Lifestyles in South KoreaDigital media usage in South Korea
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu