The graph shows data on the programmatic digital display advertising spending in the United States from 2016 to 2020, broken down by channel. In 2017, open exchange spending amounted to 9.4 billion U.S. dollars, and this figure was forecast to further grow to 12.75 billion by the end of 2020.
Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Advertising in the Netherlands
Market overview
5
- Premium Statistic Total gross ad spending in the Netherlands 2017-2027
- Premium Statistic Advertising expenditure in the Netherlands 2022, by medium
- Premium Statistic Advertising spending growth in the Netherlands in 2022, by medium
- Premium Statistic Number of advertising agencies in the Netherlands 2019-2023
- Premium Statistic Advertising & market research revenue growth in the Netherlands 2023
Digital
8
- Premium Statistic Digital ad spend in the Netherlands 2012-2022
- Premium Statistic Ad spending per internet user of digital advertising in the Netherlands 2019-2028
- Premium Statistic Digital ad spend in the Netherlands 2022, by format
- Premium Statistic Programmatic ad spend in the Netherlands 2017-2026
- Premium Statistic Digital Market Outlook: banner advertising revenue in European countries 2022
- Premium Statistic Display ad spend in the Netherlands 2015-2022
- Premium Statistic Online video ad spend in the Netherlands 2019-2022
- Premium Statistic Growth of mobile digital advertising in the Netherlands 2019-2028
Broadcast media
8
- Premium Statistic Net TV spot and non-spot ad revenue in the Netherlands 2012-2022
- Premium Statistic TV gross ad expenditure in the Netherlands 2022, by industry
- Premium Statistic Number of TV commercials in the Netherlands 2010-2022
- Premium Statistic Number of TV advertisers in the Netherlands 2012-2022
- Premium Statistic Largest TV advertisers in the Netherlands 2022, by ad spend
- Premium Statistic Radio ad spending in the Netherlands 2019-2022
- Premium Statistic Leading industries advertising on radio in the Netherlands 2022, by ad spend
- Premium Statistic Leading radio advertisers in the Netherlands 2022
Print media
4
- Premium Statistic Gross newspaper advertising spend in the Netherlands 2019-2022
- Premium Statistic Daily newspaper monthly ad spend change in the Netherlands in 2022, by platform
- Premium Statistic Gross magazine advertising spend in the Netherlands 2019-2022
- Premium Statistic Average magazine ad budget per advertiser in the Netherlands 2020-2022
Cinema & out-of-home
4
Media reach
7
- Premium Statistic Daily audience reach of television in the Netherlands 2022, by age group
- Premium Statistic Consumer spending on digital OTT video in the Netherlands 2015-2022, by segment
- Premium Statistic Interest in ad-based tier of Netflix and Videoland in the Netherlands 2023
- Basic Statistic National and regional daily newspaper reach in the Netherlands Q4 2022, by age group
- Premium Statistic Daily newspaper reach in the Netherlands in Q4 2022, by gender
- Basic Statistic Reach of magazines in the Netherlands in Q4 2022, by age group
- Premium Statistic Internet usage reach in the Netherlands 2020-2029
Further related statistics
2
Further Content: You might find this interesting as well
eMarketer. (April 6, 2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer. "Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)." Chart. April 6, 2018. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer. (2018). Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer. "Programmatic Digital Display Ad Spending in The United States from 2016 to 2020, by Channel (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Apr 2018, https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/
eMarketer, Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars) Statista, https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/ (last visited June 10, 2024)
Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars) [Graph], eMarketer, April 6, 2018. [Online]. Available: https://www.statista.com/statistics/329217/programmatic-display-ad-spend-channel-usa/